Investment group Aquis Australia has unveiled plans for a new $440 million hotel on a prime beachfront position in Surfers Paradise that will become a benchmark for luxury accommodation in the Asia Pacific region and attract a new generation of well-heeled travellers to the Gold Coast.
The project is planned for the site of the current Pacific Point apartment complex and adjoining properties at 3464-3466 Main Beach Parade.
The current tower will be demolished to make way for a 48-storey complex that will include 580 hotel rooms and suites as well as the Gold Coast’s premier dining and entertainment facilities.
The development application for the project was lodged with the Gold Coast City Council on December 30. During construction the project is expected to create more than 850 jobs and once operational the new hotel is expected to generate more than 200 full time positions.
It is the only new, large-scale hotel currently planned for south–east Queensland not linked to an integrated resort/casino project.
Aquis Australia Chairman Tony Fung said the property would be the first truly six-star beachfront hotel in Australia and target ‘super luxe’ travellers from around the world.
“Our goal was to create a hotel that would become a destination in itself, something that is instantly recognisable and synonymous with luxury,” he said.
“We have been very vocal in our belief that the Gold Coast has the potential to expand into exciting new markets and attract a new generation of luxury traveller if it can provide accommodation and facilities that match and exceed anything else the world has to offer.”
He said the fact the project was not linked to a casino would give the new hotel a unique position.
“Not all new visitors to Queensland will want to stay in a casino,” he said.
“Our project’s unique beachfront location will make the Gold Coast’s beautiful beaches the star attraction, not pokies,” he said.
“We will be targeting travellers that want to experience the best restaurants, the best beaches, the best accommodation away from the hustle and bustle of the integrated resorts.”
Gold Coast Mayor Tom Tate welcomed Aquis Australia’s investment as a project that supports Council's commitment to grow business confidence and create an environment which will grow jobs.
Mr Fung said the beachfront location provided a key point of difference in the competitive market for high-end tourists.
“The Gold Coast’s beaches are renowned as some of the cleanest and most beautiful in the world and they will play an important role in positioning the resort to international visitors.”
“Our architects have come up with a striking design that will be an elegant addition to the Surfers Paradise skyline and complement the stunning natural beauty at the front door," he said.
The project has been designed by international architects Woods Bagot.
Aquis has spent nearly a year negotiating with all owners in the existing tower to acquire all the apartments.
The upper tower of the project includes a total of 580 rooms with a mix of luxury hotel rooms, suites, two-bedroom suites, deluxe, super-deluxe suites and large penthouse suites.
The ground floor lobby atrium will be spread over three levels and include a spectacular $2.5 million custom art installation. Entertainment will include five world-class restaurants from the world’s top chefs. There will also be a range of exclusive bars, dining areas and karaoke offerings.
The atrium rooftop will include an exciting Asian street-style food market, pool and high-end executive club lounge. The main hotel pool will feature a glass bottom that can be viewed from within the hotel lobby. The tower rooftop will include an outdoor cinema.
Pending final approvals the project is expected to start construction in 2018.
Images courtesy Woods Bagot