Simon Symond, managing director of Sydney’s newly opened
The Property Display Centre says he is witnessing a ‘property rush’ and it’s based on residential apartment living.
“We see apartment living as a growth industry within the property sector that is not going away,” Mr Symond told TheUrbanDeveloper.com.
“We’ve had a gold rush – I’m now watching the property rush.”
Symond said he has a great belief that apartment living is now a viable choice of living in Australia yet is an option here that is only 20 years old.
“In Asia, Europe and the major cities of America it’s been a choice forever,” he said. “I think the growth in apartment living is from our perspective endless. It’s where we’re headed and I think we’ve got 50 years of growth in front of us.”
The CBD located Property Display Centre is a one-stop shop for buyers open every day and night of the week within the premium Lumière Regent Place Retail Centre bounded by Bathurst, Kent and George streets.
It features a range of project display suites and property galleries from a host of off-the-plan developers around Australia. Financial information and interior and architectural design features are available.
“We’re giving people a very high level of presentation, convenience, choice and service which one needs to sell anything successfully,” Symond says. “We’re offering a shopping centre with a whole level of property and apartment product.
“It’s all about making it easier for the developer, buyer, and investor.”
Symond is also excited about the range of smart living options coming to the sector too.
“We’re going to be first through our property centre here to bring smart apartment buildings with smart apartments to the market. Smart homes are proving too complex and too expensive,” he says. “We’ve got a line-up of smart innovations designed to improve the way in which the apartment living works, which we believe will be embraced by both developers and buyers.
“Importantly our Property Investment Gallery showcasing over 40 apartment projects for sale off-the-plan and spanning from Brisbane to Melbourne is due to open here in our centre next month."
The Property Display Centre has taken a long-term view by taking a 20-year lease on the Lumière space with plans to expand to Brisbane, Melbourne and Parramatta once they’ve tinkered with the model and got it right.
A 'property shop' for existing apartment product will be launched later this year.