When it came to developing a prominent corner site on Whitehorse Road, Blackburn, architects
Room 11 had to take a different approach with developers Zero Nine on the strip.
The busy thoroughfare is bursting with signing with advertisements fighting for drivers’ attention.
In an interview conducted by The Australian, Room 11 creative director Aaron Roberts said the 1940s, two-level building, offered “good bones” for the buildings development.
"Our clients [Zero Nine] wanted a design that caught the attention of motorists. But they didn't want something that just screamed for attention," said Mr Roberts.
He said the corner site showroom had been attracting attention for its clever redesign.
"There's a 'sea' of signage along this road," he said.
The building is surrounded by ironbark battens, separated by 50 mm, in a bid to make the building appear recessive, resulting a “static” finished product.
"The idea was to create a design that was more animated, not quite like the signs, but through the language of architecture," Mr Roberts said.
Several apertures were created in the redevelopment, including a new entrance, fine steal canopy as well as an array of steel like fins being attached onto the windows.