South Melbourne’s New Residential Development 'South' Pays Homage To Industrial Past


A new residential address is giving South Melbourne purchasers the opportunity to enjoy the best of both worlds.

Setting itself apart from its high-rise contemporaries, 'South' has been designed by architects Rothelowman for the local owner occupier market and project managed by PDS Group, featuring just 69 apartments across eight levels to create a form that is respectful to its surrounds while creating a truly boutique feel.

Rothelowman paid tribute to South Melbourne’s origins as the working class heartland of inner-Melbourne, drawing inspiration from its industrial past by using natural materials reminiscent of the local streetscape in the design.

The project features an impressive glass curved façade, finessed with high quality finishes that mixes interlocked claddings, polished stone and ornate landscaping throughout.

Each apartment features a neutral colour palette with wood-finished floors, accentuated by white-painted panelling with ceramic and stone fixtures.

Managing Principal at Rothelowman Nigel Hobart said incorporating South Melbourne’s rich history and existing design elements was a key component of creating a development that would enhance its environment.

“South Melbourne is in the midst of an exciting transformation from a quiet pocket of Melbourne consisting of modern cottages and industrial surrounds, to one of Melbourne’s most prestigious and sought-after locations," he said.


"We wanted to create something modern and innovative, whilst still paying homage to the location’s unique character."In addition to its character, South Melbourne offers residents an unbeatable lifestyle with a Walk Score of 92, one of the highest in Melbourne.

The local population consists predominantly of affluent young professionals aged 20-39, with over 50% holding a formal qualification, compared to 32.4% for Greater Melbourne.

These factors, combined with a population that is set to grow by 91.9% by 2036, make South Melbourne an unbeatable location for investment that is set to enjoy substantial capital growth and low vacancy rates as the suburb continues to thrive.

A key component of South Melbourne’s transformation is the creation of a new $44 million, state-of-the-art primary school, just 300 metres from South. Set to open in January 2018, the school will be the first vertical government school in Victoria and accommodate over 500 students.

“South represents an incredible opportunity for us to be a part of the suburb’s coming of age, and leave our imprint," Mr Hobart said.

"This is a milestone building that will shape the local landscape and stand the test of time.”

Located on Thistlethwaite Street, South Melbourne, South will include ground floor retail spaces and offers 69 one, two and three bedroom apartments.

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