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IHG Announces Crowne Plaza for Adelaide’s Tallest Building

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Adelaide’s tallest building is set to host to a new Crowne Plaza hotel after InterContinental Hotels Group signed a deal with the building’s developer, Kyren Group.

IHG will bring the upscale hotel brand to Adelaide in 2020, the hotel will form part of Adelaide developer Kyren Group’s Frome Central Tower One in Adelaide’s CBD.

Frome Central Tower One, is already under construction on a separate residential element called the Adelaidean, which will comprise 83 apartments.

Related reading: Adelaide's Tallest Tower Under Way as Construction Commences

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The future Crowne will feature 326 rooms with check-in on level 10.

The Crowne is expected to draw easy business from growing tourism numbers, according to Adelaide’s Lord Mayor Martin Haese.

“With record numbers of interstate and international visitors, the City of Adelaide will benefit from more internationally-recognised hotel brands, like Crowne Plaza, to cater for increased demand.”

Related reading: SA Government Push for Six-Star Hotel on River Torrens

“We are confident that Crowne Plaza Adelaide will capitalise on strong corporate, conference and leisure demand,” IHG senior development director Abhijay Sandilya said.

The Crowne will reportedly share the hotel spotlight in Adelaide with the Sofitel brand, who recently signed with Accor to manage a $140 million hotel that will be developed by Adelaide-based Palumbo group.

Similar to Crowne, the Sofitel will also feature private residential apartments to accompany its 257 hotel rooms, which are due for construction in May this year.

The hotel is expected to be open for business by 2020.

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