The job market has changed dramatically over the past few decades with the dawn of the digital age and the advancements in technology. Chances are the person who sits next to you at work has a role that didn’t exist until a few years ago.
These roles, while foreign to some and perhaps seeming pointless to others, have increased in importance for sectors like real estate, development and design, as they work to keep up with the technology of an ever-changing world.
Here are some of the roles out there today that didn’t even exist 10 years ago.
1. Digital Marketing Specialist
Most marketing was offline even a decade ago. Email has been around for many years, but it hasn’t been until recently when we’ve tapped into the potential of digital marketing. It allows the specialist to provide an element of interactivity and creativity, while digitally recording data that will help a business’s future marketing behaviour.
2. Social Media Manager
Most of us can recall the days of Myspace or Bebo, but social media has become an integral way of life for many since those days. Billions of people now use Facebook and there are new professionals adding themselves to LinkedIn every day. It makes sense that businesses choose to employ someone who can strategically communicate with this growing digital universe.
Blogs have actually been around since the late 1990’s but mostly took the form of online diaries. As new technologies made it easier for us to access information, we suddenly wanted to know what more people had to say. And if people find value in what you have to say, opportunities become available for advertising and other revenue streams. With a bit of hard work, that hobby of writing your thoughts online can turn into a profession. Here are just ten examples of professional bloggers – who just so happen to be multi-millionaires.
5. SEO Specialist
Search Engine Optimisation Specialists are an increasingly valuable commodity. In a world where Google is now a verb and search engines are the gatekeepers of information, those who know the SEO tricks can increase the chance of a businesses websites and content being the first thing you notice when you search online.
6. App Designer
Mobile apps are more and more common now and smartphone users are downloading them. App designers have the exciting challenge of designing the graphics and overall creative for new apps and app updates.
Perhaps 10 years ago these roles may have seemed ridiculous, or a waste of time. But with today's modern business practices and how people are utilising technology, their value and importance has never been greater.