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AXA Splashes Out on Light Show for 101 Collins

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Melbourne's landmark 101 Collins Street has been capped with a dazzling light show to help the city sparkle.

The tower has been fit out with 700 metres of linear LED lights, capable of displaying 16 million different colours.

The installation was commissioned by AXA Investment Managers and runs from the building’s 43rd floor up to the building's 260-metre high spires.

The light show has been inspired by the displays on some of the world’s most famous buildings including the Empire State building and the Eiffel Tower.

The installation will feature curated displays designed to change with seasons, cultural events, and Melbourne’s major sporting calendar including the Grand Prix, AFL Grand Final, and the Melbourne Cup.

Related: Melbourne Set to Welcome Billion-dollar Arts Precinct

Designed by renowned engineering firm ARUP, the show uses a 3D canvas for displaying layered content on the building’s different faces.
Designed by renowned engineering firm ARUP, the show uses a 3D canvas for displaying layered content on the building’s different faces.


“We wanted to build on 101’s iconic status by creating something that engages with not only our tenants, but with the broader Melbourne community,” AXA head of funds management Brett Dillon said.

“AXA is consistently innovating with new initiatives at 101 Collins Street to ensure the building remains a leader in Melbourne’s fiercely competitive commercial market.”

The buildings lighting technology uses a Pharos control system, which is 50 per cent more energy efficient than the buildings previous lighting system.

Programmed shows will then take place daily – beginning at sunset, transitioning through a variety of hourly scenes before concluding at midnight.

101 Collins Street ranks among Australia’s five largest office towers and houses some of the largest and most respected corporate tenants in the country.

The tower's tenants include Herbert Smith Freehills, Boston Consulting, Bain Capital, Solomon Lew’s Premier Investments and broking houses Macquarie Bank, JP Morgan and BNP Parabis.

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Article originally posted at: https://theurbandeveloper.com/articles/101-collins-street-lights-up-melbourne