Scentre Group's $355million project at Westfield Chermside has had its first reveal on 6 April with the first stage opening of the redevelopment, adding 33,000sqm of space to the centre.
H&M, Zara and also Sephora - the beauty giant's first Brisbane store - are among the three top names in the new level 2 gallery mall, with over 54 fashion and home retailers also opening on the day.
H&M, which opened at 10am Thursday, claimed 2000 shoppers were in the queue for their new store according to The Courier-Mail. It is understood numerous shoppers also camped overnight.
The total redevelopment includes the construction of a second level gallery mall with around 95 retailers, which will connect with the upper levels of Myer and David Jones department stores, and a new entertainment and lifestyle leisure precinct. The new gallery mall is scheduled to open in the second quarter of 2017, with the leisure precinct to follow some months after.
Source: Westfield Chermside's Facebook account documented the crowds.
A free gift of a NARS eye shadow palette when customers spend over $300 at beauty and fashion retailers in a day signals the target demographic of Scentre Group's newest project, with a champagne bar and complimentary treat cart also available to grand opening guests.
BMW Group Australia and Scentre Group have also teamed to open 40 electric vehicle (EV) and plug-in hybrid vehicle (PHEV) public charging bays at 10 major metropolitan Westfield centres, including Chermside.
The new level 2 precinct will include a new look Country Road, Witchery and Peter Alexander and many more retailers including Nike, Adidas, Sheike, M.A.C Cosmetics, Hallenstein Brothers and Running Bare to name a few. An array of brands will be celebrating across the weekend with events, entertainment and four days of special offers in store.
Since its establishment in 2014, Scentre Group has completed $1.5 billion worth of projects and maintains a future development pipeline in excess of $3 billion. In late 2016 a $310 million project was completed at Westfield Warringah Mall, with a $170 million project launched concurrently at Westfield North Lakes. Other projects completed during the year include Casey Central and the addition of a fresh food and dining precinct at Westfield Marion.
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