5 Minutes With... David Butt, Greencliff


David Butt is Executive Director of Greencliff and has more than a decade of experience selling inner-city real estate with a focus on Sydney’s strata titled apartment market and high-end residential market. David’s personable nature has allowed him to foster solid long-term relationships with clients, developers and the Greencliff sales team. 
Q. Greencliff is a Sydney-based developer and real estate company with a focus on agency sales and leasing, project marketing and property investments. It specialises in apartments and high-end residential projects. What do you see as the major challenge Greencliff faces right now in this sector?
In the current market, we are seeing a distinct advantage in our alignment with high end quality apartments, and especially those already built. Buildings such as Lumiere, Trio and One Central Park in Sydney are showing very solid demand and price. This is particularly evident given the general ambivalence the market seems to have currently towards new off the plan project stock.
Q. What are five key design elements you think should be considered in a new apartment development – but often aren’t?

  1.  Attention to the entry experience of the building - artworks, planting and open space make a huge difference to your first impression of a building.
  2. Ensuring seamless level access from internal to external spaces within apartments.
  3. Flexible use of space where appropriate, i.e. the use of “Dual Key” configurations.
  4. The incorporation of greenery and landscaping wherever possible.
  5. Allowance for dedicated car-share car spaces to increase transport efficiency of residents.
One of the most awarded buildings in Australia, One Central Park is a true icon on the Sydney skyline.

One of the most awarded buildings in Australia, One Central Park is a true icon on the Sydney skyline.[/caption]
Q. What do you think is the next ‘hot’ suburb in Sydney in regards to property values?
Dulwich Hill or Randwick with the inner west and the inner south west ring with the new transport infrastructure that is coming on line.
Q. What initially got you into the property industry? 
A friend suggested I join him at his “open house” when he was selling an inner city apartment conversion of a warehouse in Chippendale back in 1998. I then subsequently developed an interest that lead me to meeting Dr Quek and Marcus Chang of Greencliff in 2000 – the rest is history as they say.
Q. Which role in the property industry do you feel it the most underrated and why?
I often reflect on how important the initial ‘meet and greet’ role is within our industry, whether it is at an agency office, onsite at a project display space or at an open house for sales or leasing. Front desk reception and phone answering duties are so critical and often so undervalued.
Q. What’s the favourite part of your day? 
Early mornings when I get a clear space to consider all the exciting opportunities and challenges that are around and focus on the day ahead. Also, team meetings. I love engaging with my team and working together to achieve great results
Q. Throughout your career, what has been the key learning that has made the most profound impact on you? Who taught you this? 

Without a doubt it would be to be conscious to bring passion and energy to whatever I am doing. I learnt this from Greencliff Executive Chairman, Dr Stanley Quek, both through his explicit instruction and by living by his example.
About Greencliff

Greencliff is a Sydney-based developer and real estate company with offices located in the Sydney CBD at Regent Place, Camperdown at City Quarter, Bourke Street in Surry Hills and at Central Park in Chippendale.

Established in 1994 by Chairman Dr Stanley Quek, the property company has evolved into a full service real estate agency offering a wide range of services with a focus on, general agency sales and leasing, project marketing and property investments particularly honed in the strata titled apartment market and high-end residential market.

Since 1994, Greencliff has continued to bolster its presence in the industry and today are responsible for managing over $1 billion worth of residential properties for property investors in Sydney. When combined with the 24 assets that they provide building and facilities management services to, on behalf of body corporate strata committees, this figure exceeds $5 billion.

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