5 Minutes With...David Milton, CBRE


David Milton is the Managing Director of CBRE Residential Projects and is responsible for the listing, marketing and client management of all projects undertaken by the company. David jointly established CBRE Residential Projects in 2007 through the merger of Realty Marketing and Abadeen Realty, opening offices in Brisbane, the Gold Coast and Melbourne.

What sparked your interest in property?
I started my career in Mudgee where I grew up, working for a local real estate agency. I really enjoyed engaging with people. I then moved to Sydney after a few years to pursue project sales, starting my own business in 1991. I’ve always found it to be a dynamic industry with a wide cross section of industry professionals, full of creative people; architects and interior designers, it’s very design driven and is constantly evolving with new trends and innovations. I find it exciting working in this type of environment.
What do you think sets CBRE Residential Projects apart within the industry?
We have a great culture within our business, our group of Directors work as a team on delivering best outcomes for our clients. We have a very experienced and large senior team, with a high skill-set not usually seen in other project marketing agencies. Developed over 20 years across both sales and marketing we have a high retention rate.

As a result we’ve built a strong customer database to cater to selling off the plan apartments, along with our level of experience and focus, delivering the best outcomes for our clients.

Our Directors actively coach and mentor our sales staff to increase their knowledge and expertise within the industry, ultimately resulting in continuing to achieve better sales results.
What do you enjoy most about your job? What drives you?
The industry is dynamic, it’s challenging and very rewarding and I work with some great people. I’ve always found it to be an industry where the effort you put in directly influences your success; the more work you put in the greater the results.
What has been your favourite project to work on to date and why?
There have been many, many projects that I’ve worked on over the years, from small boutique developments to large scale, multi stage, mixed use developments. There is no one favourite that I can point to, as they are all so different.

The projects I enjoy the most are the ones where developers are very hands on and wanting to always develop better outcomes, and buildings that will add value to their long term owners and occupants. These types of developers are usually very passionate, always seeking improvements in design. I enjoy building long term business relationships with these types of clients.
What are some neighbourhoods and precincts to keep an eye on?
The Sydney market is still undersupplied. The CBD is undergoing a transformation as is St Leonards, undergoing some major rezoning changes. Green square, the Inner West and other areas on the new light rail like the eastern suburbs are also proving to be in high demand. Sydneysiders are really looking at how they can utilise public transport to reduce their commute time.

Green Square Sydney

Green Square, Sydney (youtube).

How has social media and the growth of digital influenced the way you do things?
The growth of digital channels has been one of the largest changes I’ve seen in how we market property. Buyers are very digital savvy, they use these platforms to research extensively online, resulting in them becoming very property savvy. We have the opportunity to reach out to a much wider audience, at the same time this has brought with it its own challenges, with the speed and increase in enquiry volumes we receive online.

The changes in property marketing is exciting right now. We will continue to develop and evolve our online channels in line with market trends and consumer behaviour.
What are the trends currently influencing buyers?
The biggest influencers for buyers when looking for property are affordability, transport and local amenities. Apartments have become more affordable, convenient and lower maintenance than houses. As apartments have become smaller and more affordable, buyers are more concerned about usable space… good design, ample storage and even how apartments furnish are all bigger concerns than they have been previously.

Improvements in Sydney’s transport now and in the future means cutting work commute times to aid in finding that work/life balance we all want.

Local amenities within the development itself like green areas, communal courtyards/BBQs and eateries all add to the convenience and sense of community. Other amenities within close proximity like schools, universities, parks, retail outlets and other community facilities are all still highly sought after.
What are your interests outside of work?
Living at Manly I love being by the beach and the lifestyle that affords me. I like spending time with family and friends on the water and also the odd game of tennis.

Show Comments
advertise with us
The Urban Developer is Australia’s largest, most engaged and fastest growing community of property developers and urban development professionals. Connect your business with business and reach out to our partnerships team today.
Article originally posted at: