Katya Crema is the Associate Director of Sales & Marketing for Crema Group. Her contribution to this family-owned property and construction business includes development research, strategic planning & site acquisition, creative agency briefing, project marketing management, internal sales management, social media direction, website management and purchaser communication.
After completing my undergraduate degree, I went on to study a Master’s degree in Property. The thing I enjoy most about property development is being immersed in a project from the beginning right through to the end, and seeing how a development can create a community.
Q. What drives you – has there been someone or something that has inspired your career?
Pursuing an Olympic sporting career has taught me many things, the biggest being the value of perseverance, dedication and time management. Delivering quality projects, drawing on creativity and inviting purchasers into the process is what drives me. Working directly on the Heidi sales campaign in 2014 gave me hands on experience with engaging directly with our purchasers. We are now 6 months away from project completion, and it’s amazing to see the building come to fruition. Similarly, spending time with our purchasers at Derby Place is increasingly giving me an understanding of what our buyers are looking for in apartment living. I really enjoy the purchaser interaction aspect of a project.
I guess you could say my dad, Luch Crema, has been a source of inspiration for my career. He also began his career by studying Architecture at Melbourne Uni in the 1970s. When my grandfather, Nonno Beppi, had a major health scare in the early 80s, my father and his two brothers were forced to take over the family construction business at a young age. Dad has taught me some really important lessons in life and business. Surround yourself with good people, seize opportunities and when you have to make a difficult decision, don’t be afraid of making a mistake. Back yourself.
My partner Liam Wallis, founder of HIP V. HYPE, is also a constant source of inspiration, encouragement and constructive criticism. The very house we live in was designed and built by Liam. Working in different areas in the property development industry is a great source of balance and allows us to constantly bounce ideas and challenge assumptions.
We sold 65% of the apartments within 10 weeks of launching, almost exclusively to local Kew residents looking for a high quality home close to existing community and social networks. Two years away from project completion, we are already seeing a wonderful community start to form within the building. The feedback we are constantly receiving from our purchasers is they have finally found a project in Kew they are willing to sell the family home for.
Working closely with my brother, Nick Crema, who is the Development Manager, and my father Luch Crema, the Managing Director, we have a unique family working environment. Each of us are quite different, which forces us to question each others’ thinking, which I think ultimately leads to a better outcome. Our construction team, Crema Constructions, is also uniquely positioned to get involved in a Crema Group project right from the beginning, which has its benefits.
Katya competed at the 2014 Winter Olympics in Sochi and in the 2010 Winter Olympics in Vancouver.
Crema Constructions has commenced construction works at 661 Chapel Street, South Yarra.
I still love spending time in the mountains. Ski touring and exploring the backcountry up at Mount Hotham most weekends during the winter months keeps the adrenaline pumping. My role as a contributing senior editor to Chillfactor Magazine and Hotham Magazine is also a great way to stay in touch with friends who are still competing, and keep in tune with the industry in general.