Crown Group’s Mastery Creates a New Sydney Community

Leading Australian property developer Crown Group has recently announced its latest development "Mastery by Crown Group".

Mastery by Crown Group takes Sydney into new territory by combining the visions of three industry leaders: Crown Group chairman and chief executive Iwan Sunito, world-renowned Japanese architect Kengo Kuma and award-winning Sydney architect Koichi Takada.

The five-building development is the first collaboration of its kind for the harbour city.

Kengo Kuma is the master behind the eye-catching focal point of the development – an innovative 19-storey tower featuring a striking plant-filled, green exterior designed to emulate a stacked forest.

The remaining four buildings comprise three buildings designed by Koichi Takada Architects and a building designed by Sydney-based architects Silvester Fuller; adding a unique local perspective to the design.

Crown Group chairman Iwan Sunito said his vision for Mastery by Crown Group was for it to become a vibrant and diverse community in Sydney’s inner suburbs.

Located at 48 O’Dea Avenue Waterloo, Mastery by Crown Group will comprise 384 luxury apartments, resort-style residents amenities including an infinity-edge cantilevered rooftop pool, gym and community room and a ground-floor retail precinct comprising a mix of restaurants, cafes and shops.

Named Urban Taskforce Property Person of the Year 2015, Sunito graduated with Bachelor of Architecture (Hons) and Masters of Construction Management from UNSW and was awarded the UNSW Eric Daniels award for excellence in residential design before becoming a Registered Architect in 1993.

Sunito co-founded Crown Group with business partner Paul Sathio in 1996. Crown Group has since established a portfolio of projects under construction and in the pipeline worth $5 billion.

“With Mastery by Crown Group, we are creating a new urban hub; a unique community where people can meet, connect, learn, relax and play together, enjoying an enriched community life in this growing suburb,” Sunito said.

“We are so proud to bring Mastery by Crown Group to Sydney,” he added.

Sunito said it was a "great coup" to have both Kengo Kuma and Koichi Takada collaborating on the project.

“Kengo Kuma and Koichi Takada each have their own unique style and ethos and are true leaders in their field, renowned for their creativity. I feel the collaboration of the two will lead to something new and unique for Sydney,” Sunito said.

“We are excited to be able to take the next step in furthering the path of Sydney as it becomes increasingly recognised for its leading architecture,” he said.

Kengo Kuma founded Kengo Kuma and Associates, Inc. in his home nation Japan in 1990.

Last year the company made its first foray into Australia designing The Darling Exchange, a six-storey public building in Darling Harbour followed by a 25-storey hotel in Sydney’s Circular Quay.

Kengo studied at Columbia University in New York City and made last year's Dezeen Hot List.

The “stacked forest” apartment building at the heart of Mastery by Crown Group will be Kengo Kuma and Associates’ first residential project in Australia.

“Our intention is to give a warm and a natural atmosphere to the community with unique design strategies,” Kuma said.

“The upper volume of the tower seamlessly transforms into the lower part of the stepped terraces in order to create an intimacy between the building scale and the pedestrian scale on the street level.

“Eaves wrapping the façade are covered by sticks which give a warm impression of the wood to the façade.

“The entire façade becomes a vertical urban forest by having vegetation on each eave.

“Those strategies will blur and soften the profile of the building, and give a whole new image of the Mastery by Crown Group precinct of the Waterloo,” Kuma added.

Japan-born, Sydney-based architect Koichi Takada has designed three of the five buildings at Mastery by Crown Group.

Takada began his career in Tokyo and moved to Sydney in 1997. His firm Koichi Takada Architects has won multiple awards for its residential, retail and hospitality designs.

“It is my honour to work alongside Kuma sensei, the Japanese master of architecture,” Takada said.

“It is a dream come true,” Mr Takada said.

“I drew on an idea of ‘green luxury,’ finding inspiration in nature. Each building is designed with a ‘human touch’ to express its organic and distinct architectural character.

“Responding to Kengo Kuma’s vision for the tallest of the five buildings, I am excited to design three low-rise buildings that create a dynamic architectural dialogue within the precinct,” Takada added.

Mastery by Crown Group sits within the City of Sydney’s Green Square redevelopment precinct – 5km from Sydney’s CBD, 3km from UNSW and 7km from Sydney’s Airport.

With more than 40,000 jobs expected to be created in the Green Square area by 2030, the development will be home to hundreds of new Waterloo residents when completed in 2021.

“Crown Group’s on-going vision for Waterloo will continue to positively regenerate the area’s former industrial warehouses with an ‘organic’ and ‘healthy’ green neighbourhood, celebrated by their signature resort-style living for residents and a new street culture to benefit the public,” Takada said.

Crown Group will begin accepting expressions of interest on September 10.

Apartment sales will begin in November.

Construction is scheduled for completion in 2021. Click here for more information or to register your interest please visit crowngroup.com.au

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