Accor and Action Partner For Australasia's Biggest Ibis Hotel


Central Brisbane will be home to the development of Australasia’s largest

ibis hotel.

Hotel operator

Accor, this week confirmed that they will be partnering with Middle East hotel owner and developer, Action Hotels plc (Action).

The ibis located at 40 Elizabeth Street will be one of the most centrally located hotels in the CBD, adjoining the Myer Centre and Queen Street Mall and walking distance to government departments and the Brisbane Casino.

The announcement of the 368-room ibis Brisbane Elizabeth Street hotel took place at the Sofitel Brisbane Central this week with Accor Pacific Chief Operating Officer Simon McGrath,  Managing Director of AHC Australia, Andrew Nehme and Brisbane Lord Mayor Graham Quirk.

Andrew Nehme of Action said, “The new ibis hotel due to open by 2016 has a prime location in central Brisbane and will be the largest ibis in the region.”

Cr Quirk said the $90 million development will be Action Hotels’ first investment in Queensland, building on a predominantly Melbourne-based portfolio.

“For the past two years our economic development board, Brisbane Marketing, has been spreading the strong message about Brisbane’s hotel investment opportunities,” Cr Quirk said.

“Brisbane has a very positive hotel investment pitch and continues to grow its reputation as a destination of choice for business, investment and major events.

Construction of the multi-million dollar hotel development will commence in later this year with a scheduled opening in early 2016.

Accor and Action have been working together in economy hotels in Australia and the Middle East since 2006, and currently have five operating ibis hotels and a further three due to open by the end of 2016.

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