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Accor Partners with Victoria’s Brady Family on Two Hotels

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Hotel operator Accor and Victoria’s Brady family of Amber Property Group will press forward with joint venture plans for two new hotels, scheduled to open in 2021 and 2022.

The Brady family will own The Sebel Melbourne Ringwood in Melbourne's east and Peppers Melbourne Richmond, both new-build hotels.

The Sebel Melbourne Ringwood, located at 98 Maroondah Highway, will add 103 rooms to Melbourne east’s growth corridor in Ringwood, 23km east of Melbourne's CBD, slated to open in 2021.

While Peppers Melbourne Richmond, at 203-207 Bridge Road located 1 kilometre from the Melbourne Cricket Ground, will deliver 83 rooms with plans for a 2022 opening date.

Related: Dual-Branded Hotel at Melbourne Airport Kicks Off Construction

The Brady family will own The Sebel Melbourne Ringwood and Peppers Melbourne Richmond
▲ Plans for Peppers in Richmond.


The move sees the Brady family's first move into the hotel sector.

“This major dual hotel announcement, shows Amber Property Group’s enthusiasm as owners entering the hotel scene,” Accor Pacific Chief operating officer Simon McGrath said on the partnership.

“And they don’t do anything by halves,” McGrath said.

“Accor has jumped at the opportunity to partner with Geoff and Rachael Brady and Jevan Clay on this exciting new venture, with two new-build hotels in Melbourne.”

Accor struck a deal with developer Lewis Land Group for a new build Mercure hotel in Sydney's Rouse Hill that will deliver 78 rooms.

Melbourne-based Amber Property Group is a boutique development group involved in residential and commercial real estate. Amber’s portfolio comprises car dealerships, along with mid-to-high end apartments.

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Article originally posted at: https://theurbandeveloper.com/articles/accor-partners-with-victorias-brady-family-on-two-hotels