Art Series Hotel Brand Expands West


French hotel giant Accor has announced a partnership with prominent Perth property developer George Atzemis to develop an Art Series hotel in Perth’s CBD.

The $90 million project at 900 Hay Street will include 250 rooms spread over 27-storeys, following on from builder Jaxon's work on transforming the building’s interior into a hotel in late 2017.

The hotel will mark Accor’s ninth Art Series hotel in Australia, with others in Victoria, Queensland and South Australia.

The French-based operator will dedicate the hotel to an Australia contemporary artist, with the fundamental design concept of the 250-room Art Series hotel drawing inspiration from its incoming namesake artist, with custom contemporary furnishings and original artworks and prints adorning the walls and halls of the hotel.

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Accor's ninth Art Series hotel is scheduled to open in Perth’s CBD in October 2019.
Accor's ninth Art Series hotel is scheduled to open in Perth’s CBD in October 2019.

The new-build, full-service hotel will feature a signature restaurant with terrace, bar and lounge, ground floor cafe, swimming pool, gymnasium and a function room.

“The Art Series brand has great synergies with the quality and standard we strive for in all our developments,” 900 Hay Street owner George Atzemis said.

“There is no doubt this iconic hotel will be a welcome and significant addition to the Perth city landscape.”

The Art Series portfolio

• The Olsen, Melbourne
• The Blackman, Melbourne
• The Cullen, Melbourne
• The Larwill, Melbourne
• The Chen, Melbourne
• The Watson, Adelaide
• The Johnson, Brisbane
• The Fantauzzo, Brisbane

Accor is the biggest hotel operator in Australia by a significant margin, after acquiring its second-placed rival Mantra Group for $1.2 billion in 2018 to create a group with about 355 hotels.

Mantra acquired the Art Series Hotel portfolio from the Deague Group for $52.5 million in 2017.

“This Art Series hotel will be a truly world-class asset, which will help underpin a broader economic contribution to Perth,” Accor chief operating officer Simon McGrath said.

Original works by the yet-to-be named artist will line the walls of the hotel, complemented by dedicated art channels, art libraries, art tours and art utensils on supply.

The hotel is currently undergoing an extensive internal fit-out and remains targeted for completion in September 2019.

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Tribe deal with Accor takes local brand global

The brand behind Western Australia’s first modular design hotel, in West Perth, has struck a deal with AccorHotels to take the brand global.

Tribe, established by a partnership of Melbourne-based hotel developers Mark and Melissa Peters with Salta Properties and Victor Smorgon Group, opened its first hotel in West Perth in 2017.

Under the deal, Accor adds Tribe to its “lifestyle hotel portfolio” which includes brands such as SO, Mama Shelter, 25hr Hotels, Jo & Joe, Hyde and House of the Originals.

Accor will manage Tribe and take a “very aggressive growth strategy” global.

“The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the Tribe brand will achieve significant growth all over the world,” AccorHotels chief development officer Gaurav Bhushan said.

“It will be making its debut in 150 international destinations by 2030.”

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