Amara Living Launches Stage One Of 191 Apartment Project


By the completion of February Amara Living will have officially launched its first 110 apartments as stage one of a 191 apartment project in Sydney's Inner South.

Amara Alexandria is located at 620 Botany Road Alexandria and aims to offer investors a quality product usually reserved for the owner occupier market.

Developer Robert Yazbek's latest development and the first under the recently launched Amara Living brand, is a project that has received strong praise in its previews in late 2016 and is testament to his philosophy.

In a market where many residential developers may be tempted to compromise the quality of finishes and build with lower pricing expectations in mind, Yazbek insists on retaining the position of quality that his company Amara Living has made it’s cornerstone.

Yazbek says that an investors’ desire for yield means that the apartment they purchase is often a cookie-cutter product with limited appeal to future owner-occupiers for resale.

Said Yazbek : “They will look at what is around the market and often go for the lowest priced, basic product.

We believe that beautiful homes make the people who live in them happier and because we want to ensure that Amara’s developments have a mix of owner-occupiers and investors - and I don’t believe that either market should have to compromise on quality – our approach is to add value, rather that drop our standards.

A well designed, built and finished apartment, whilst initially at a higher price-point, will always see greater capital gain”, he said.


Dr Andrew Wilson was quoted in The Urban Developer last month as saying that the NSW investor market is strengthening and anticipated to reach record highs.  He says that a tight rental market and rising rents are contributing to this -  but savvy developers know that particularly in some areas of Sydney, this is not so much the case.

Ensuring that investor purchasers have the confidence that gross yields will meet expectations is critical, and for this reason Amara Living is offering a range of one and two bedroom apartments with a rental guarantee for one year post settlement.  This offer is applicable on new contracts that are exchanged up until 31 March 2017.

“We want to give investors the confidence now, that the beautiful apartment they purchase today, will meet their expectations for return in the future”, said Yazbek.

Designed by architects Fox Johnston every Amara Alexandria apartment benefits from thoughtful planning, functionality, and a design considerate of natural light, cross ventilation, a considered balance of indoor and outdoor space, visual and acoustic privacy, efficient layout, outlook and storage.

Large areas of glazing optimise views, light and breezes. The majority of apartments face north and east or west, and external sliding screens allow for sun control and privacy along with lush plantings between apartments.


While residents can wile away the hours gazing at the expansive views of the city skyline the terrace provides, they can also keep themselves busy by working in the communal vegetable garden. This garden is available for any resident keen to help out and is a great way to meet the neighbours and share gardening tips.

One bedroom apartments are on the market for $640,000 - $740,000, two for $1.040M - $1.2M and three bedroom apartments ranging from $1.295M - $1.395M.

Construction is scheduled to commence in July this year. Sales are through agent Knight Frank on 1800 898 429

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