The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
URBAN LEADER AWARDS ARE BACK! START YOUR NOMINATIONS
URBAN LEADER AWARDS ARE BACK! START YOUR NOMINATIONS
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
OtherSun 04 Feb 18

Artist Collaboration Brings Display Suite to Life

ac0abcb3-5a88-4161-b29f-97991a8d9f85

The Australian apartment market is still facing headwinds as credit restrictions tighten and presales slow – and with apartment approvals tumbling 40 per cent in December, developers are finding they have to make innovative decisions to combat the rapidly cooling apartment market.

After announcing the winning architect for its One Sydney Park development HPG Australia has unveiled the display suite for One Sydney Park which features architectural concepts by design firms LAVA and Make Architects and the commissioning of an art installation by St Peters-based artist Garth Knight.

Taking the shape of a huge tree, Knight’s work has been crafted entirely of rope, and aims to capture the imagination of potential purchasers and visitors to the display suite by giving them a sense of the connection between the new masterplanned community and its natural environment.

“The brief was to install one of my tree sculptures to fill the space and give the feeling that people were sitting under the outstretched branches of a tree as you would in a park,” Knight said.

“It’s about connection. Connection with each other and about trust and communication. The rocks symbolise the strength and the power of the earth that we stand on. There’s a magical presence in them as they suspend in the air. The knots in the ceiling feel like stars in the sky.”

Related reading: Sydney Fringe Festival Announces 2017 Program at the “HPG Hub”

Located at 205-215 Euston Road in Alexandria, the development adjoins the 44-hectare Sydney Park and will revitalise the south-eastern corner of the highly popular inner-city park for the local community.

Due for completion in early 2021, the development will comprise approximately 400 apartments including a mix of one, two and three-bedroom apartments; two-storey “Park Terraces” and penthouse and “Tree Top Terraces” with private courtyards.

The expansive 500 square metre One Sydney Park display suite highlights the architectural intent and design integrity of the overall project, exemplifying the premium nature of the stunning new residences for sale.

LAVA provided the initial architectural concept for the One Sydney Park display suite. Make Architects have subsequently completed all elements of the interior design and artistic curation, building on the initial “pod” concept and realising an outcome that presents as an artistic installation and an absolute realisation of HPG Australia’s vision for the overall development.

According to Make Architects’ Tracey Wiles, visitors to the display suite will have a unique experience.

Related reading: HPG Australia’s Barney Oros on One Sydney Park

“When designing the residential interiors, the primary driver was that the design had to complement the beauty of the surroundings, thus informing the design detail and specification of materials,” she said.

“The collective input of the designers has achieved our goal of creating an environment where the buyer will feel they have a strong sense of the project and importantly, how deeply ingrained a relationship One Sydney Park will have with the park,” HPG Australia managing director Adrian Liu said.

Main image credit: John Madden

ResidentialAustraliado not useMarketingSector
ADVERTISEMENT
TOP STORIES
Exclusive

Robots Not a Miracle Cure for Housing Productivity Crisis

Vanessa Croll
6 Min
Exclusive

Where 600 Wealthy Families Are Putting Their Millions

Taryn Paris
6 Min
Brique Projects EDM
Exclusive

Brique Thrives in Cauldron of SE Queensland Development

Clare Burnett
7 Min
Henny Prime Henny Background
Exclusive

Why Henny and Prime Edition are Moving into Student Living

Leon Della Bosca
7 Min
Riverlee Seafarer's 1 Hotel HERO
Exclusive

Melbourne’s North Bank Awakens After Decades of Dormancy

Leon Della Bosca
8 Min
View All >
Exclusive

The Urban Developer Awards for Industry Excellence Winners Revealed

Editorial Desk
Bates Smart Architects' rendering of the two towers for Lendlease, MEA and NSKRE's project at 175 Liverpool Street in Sydney.
Residential

Lendlease Signs Partners for Hyde Park Highrise

Marisa Wikramanayake
Markets

Turn of the Tide as Supercycles Track Upwards

Clare Burnett
As markets reach the bottom and green shoots of growth appear, the eyes of the industry are on who will benefit most…
LATEST
Exclusive

The Urban Developer Awards for Industry Excellence Winners Revealed

Editorial Desk
14 Min
Bates Smart Architects' rendering of the two towers for Lendlease, MEA and NSKRE's project at 175 Liverpool Street in Sydney.
Residential

Lendlease Signs Partners for Hyde Park Highrise

Marisa Wikramanayake
2 Min
Markets

Turn of the Tide as Supercycles Track Upwards

Clare Burnett
5 Min
Community

Urbanity Day One: Five Key Takeaways

Leon Della Bosca
17 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/artist-collaboration-brings-display-suite-to-life