The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Untitled design (8)
25 DAYS UNTIL OUR UNMISSABLE FLAGSHIP CONFERENCE 29-31 JULY, GOLD COAST
25 DAYS UNTIL OUR FLAGSHIP CONFERENCE 29-31 JULY, GOLD COAST
SECURE YOUR SPOTDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
15
print
Print
OtherRenee McKeownTue 09 Nov 21

Beulah Reveals Car Club for $2.7bn Southbank Project

187b380b-af08-495d-83b4-4e1afab4de1a

Fifty share cars have been added to Beulah International’s $2.7-billion Sth Bnk project in Melbourne as demand for new vehicles plummets at its fastest rate in 30 years.

New car sales declined 48.5 per cent year-on-year in April, marking the 25th consecutive month of declining new car sales, according to the Federal Chamber of Automotive Industries.

Owning car yards as a property asset was also on the decline with many sites in the CBD and fringe suburbs being eyed off for future commercial and residential developments.

This includes the Beulah site, which currently houses a BMW showroom.

Meanwhile, the developer is upping the ante for both residents and sustainability targets in the lead up to construction of its two Melbourne towers in 2022, which will feature the world’s tallest vertical garden.

The towers will create 50,000sq m of office space, five private residence collections, a 210-suite resort, entertainment centre and wellness precinct.

▲Construction on Beulah’s $2.7-billion Sth Bnk project in Melbourne is forecast to commence mid-late 2022 and will take approximately five years to complete.


The Sth Bnk residents’ car club will work in a similar format to a traditional car sharing model, with the added perks of an on-site maintenance and chauffeurs on request.

BMWs, Teslas, Porsches and Range Rovers will be in the fleet, which will be all electric vehicles by 2030.

Beulah managing director Jiaheng Chan said the service would cater to ever-evolving lifestyle choices, one that puts sustainability and technology at the front of mind.

“Sth Bnk is centrally located and boasts a walk score of 98, meaning a car is not a necessity,” Chan said.

“By providing residents with access to the Sth Bnk Auto Club, they can still enjoy the luxuries and freedom a car offers without the associated costs of car ownership, and in the process, can experience a range of different cars—depending on their mood or needs.”

Earlier this year Beulah purchased another property on City Road, Southbank to increase the podium of its flagship project.

HotelResidentialAustraliaMelbourneMarketingReal EstateSector
AUTHOR
Renee McKeown
More articles by this author
ADVERTISEMENT
TOP STORIES
Exclusive

Carparking Correlation: How Parking Fees Provide Office Sector Health Check

Taryn Paris
6 Min
Molti chief Ben Teague out front of 32 Mercer Road Aramadale (rendering)
Exclusive

Buy to the Sound of Cannons: Molti’s Counter-Cyclical Move to Melbourne

Leon Della Bosca
5 Min
Exclusive

Tapping the Bunnings ‘Halo Effect’

Taryn Paris
5 Min
Exclusive

‘Construction Not a Scale Game’: Hutchinson

Phil Bartsch
9 Min
Nation's build-to-rent project Charlie Parker in Sydney's Parramatta where more projects are being located and built outside the CBD.
Exclusive

Foreign Capital Still Dominates BtR but Things are Changing

Marisa Wikramanayake
7 Min
View All >
the four concept towers approved for sydney metro's parramatta precinct
Development

Rush of Approvals Sends Parramatta Skywards

Renee McKeown
ESR building ESR completes delisting
Industrial

ESR Reveals New Team After Hong Kong Delisting

Leon Della Bosca
Bunnings Clyde North
Markets

Bunnings Sold On as Charter Hall Doubles Down on Retail

Leon Della Bosca
The property giant has paid $315 million for shopping centres in Melbourne and Sydney as its repositioning gains steam… …
LATEST
the four concept towers approved for sydney metro's parramatta precinct
Development

Rush of Approvals Sends Parramatta Skywards

Renee McKeown
2 Min
ESR building ESR completes delisting
Industrial

ESR Reveals New Team After Hong Kong Delisting

Leon Della Bosca
3 Min
Bunnings Clyde North
Markets

Bunnings Sold On as Charter Hall Doubles Down on Retail

Leon Della Bosca
2 Min
Exclusive

Carparking Correlation: How Parking Fees Provide Office Sector Health Check

Taryn Paris
6 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/beulah-auto-club-sth-bnk-melbourne