The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
FINAL CHANCE TO REGISTER FOR URBANITY-25 JOIN MORE THAN 550 ALREADY ATTENDING
LAST CHANCE TO REGISTER FOR URBANITY 550+ ALREADY ATTENDING
REGISTER NOWDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
15
print
Print
OtherRenee McKeownTue 09 Nov 21

Beulah Reveals Car Club for $2.7bn Southbank Project

187b380b-af08-495d-83b4-4e1afab4de1a

Fifty share cars have been added to Beulah International’s $2.7-billion Sth Bnk project in Melbourne as demand for new vehicles plummets at its fastest rate in 30 years.

New car sales declined 48.5 per cent year-on-year in April, marking the 25th consecutive month of declining new car sales, according to the Federal Chamber of Automotive Industries.

Owning car yards as a property asset was also on the decline with many sites in the CBD and fringe suburbs being eyed off for future commercial and residential developments.

This includes the Beulah site, which currently houses a BMW showroom.

Meanwhile, the developer is upping the ante for both residents and sustainability targets in the lead up to construction of its two Melbourne towers in 2022, which will feature the world’s tallest vertical garden.

The towers will create 50,000sq m of office space, five private residence collections, a 210-suite resort, entertainment centre and wellness precinct.

▲Construction on Beulah’s $2.7-billion Sth Bnk project in Melbourne is forecast to commence mid-late 2022 and will take approximately five years to complete.


The Sth Bnk residents’ car club will work in a similar format to a traditional car sharing model, with the added perks of an on-site maintenance and chauffeurs on request.

BMWs, Teslas, Porsches and Range Rovers will be in the fleet, which will be all electric vehicles by 2030.

Beulah managing director Jiaheng Chan said the service would cater to ever-evolving lifestyle choices, one that puts sustainability and technology at the front of mind.

“Sth Bnk is centrally located and boasts a walk score of 98, meaning a car is not a necessity,” Chan said.

“By providing residents with access to the Sth Bnk Auto Club, they can still enjoy the luxuries and freedom a car offers without the associated costs of car ownership, and in the process, can experience a range of different cars—depending on their mood or needs.”

Earlier this year Beulah purchased another property on City Road, Southbank to increase the podium of its flagship project.

HotelResidentialAustraliaMelbourneMarketingReal EstateSector
AUTHOR
Renee McKeown
More articles by this author
ADVERTISEMENT
TOP STORIES
Warren and Mahoney Western Bulldogs Women's Health and Leadership Hub HERO
Exclusive

Beyond the Boys’ Club: Inclusive Architecture Disrupting Sporting Precincts

Leon Della Bosca
7 Min
Exclusive

Inside the $10m Heritage Refit of Sydney’s $25,000-a-Year Members’ Club

Taryn Paris
4 Min
Kurraba Point 93 Kurraba Road TUD PLUS
Residential

Council Over Court: How HFO Won Rare North Sydney Approval

Vanessa Croll
7 Min
Exclusive

Why Sentinel is Betting Big on Olympic City Office Sector

Phil Bartsch
5 Min
The Port of Brisbane has released its Vision 2060 which details the need for inland rail connectivity
Infrastructure

Brisbane Port’s $15bn Future Faces One Big Obstacle

Renee McKeown
5 Min
View All >
Warren and Mahoney Western Bulldogs Women's Health and Leadership Hub HERO
Exclusive

Beyond the Boys’ Club: Inclusive Architecture Disrupting Sporting Precincts

Leon Della Bosca
Development

Zen Group’s West End Towers Greenlit

Taryn Paris
An aerial view of Ipswich, whose suburb Springfield Lakes, had the highest number of house sales for Queensland in Q2, 2025.
Residential

Ipswich Suburb Leads Queensland House Sales

Marisa Wikramanayake
A quiet dark horse in the race, Ipswich's Springfield Lakes has now topped Queensland's house sales list for the second …
LATEST
Warren and Mahoney Western Bulldogs Women's Health and Leadership Hub HERO
Exclusive

Beyond the Boys’ Club: Inclusive Architecture Disrupting Sporting Precincts

Leon Della Bosca
7 Min
Development

Zen Group’s West End Towers Greenlit

Taryn Paris
2 Min
An aerial view of Ipswich, whose suburb Springfield Lakes, had the highest number of house sales for Queensland in Q2, 2025.
Residential

Ipswich Suburb Leads Queensland House Sales

Marisa Wikramanayake
5 Min
Goldfields Kyneton Central Edgecombe Road precinct rendering
Development

Goldfields Forges Ahead on $150m Kyneton Central Hub

Leon Della Bosca
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/beulah-auto-club-sth-bnk-melbourne