The developer behind the $2 billion-plus redevelopment of the BMW site in Melbourne’s Southbank has kicked off a global expressions of interest campaign for an “Australian-first” hotel brand.
Malaysian-backed Beulah International lodged plans for the twin-tower skyscrapers—the larger, at 356 metres, will be Australia’s tallest—in August after selecting Dutch architecture firm UNStudio and Melbourne’s Cox to design the scheme.
Beulah is already in talks with a number of globally-recognised brands to operate the 220-key, 5-star “urban resort”.
“Brands that are very selective in choosing cities and locations for their hotels have expressed strong interest in being part of our development,” Beulah managing director Jiaheng Chan said.
The lobby of the hotel will operate from the 57th floor of the second, smaller, tower with rooms located across seven floors on levels 36 to 43.
At 250 metres in its own right, the second tower will comprise the hotel and integrated wellness precinct, a rooftop Michelin-star restaurant, events spaces and childcare. More than 27,000sq m of commercial and flexible office space will be located on the lower floors of the tower.
Speaking at this year’s Urbanity conference, Beulah executive director Adelene Teh said the development will change Australia’s approach to high-density living.
“[Southbank] is a true mixed-use vertical city that will fuse multiple programs including residential, commercial, hotel, childcare and green spaces with a public town hall,” Teh said.
“The hotel will offer more than just accommodation, it will be a lifestyle experience—guests will have everything they need within the one destination.”
Beulah acquired the 6,000sq m BMW site at the end of 2017 for $101 million. Planning approvals for the project are expected by mid-2020 with a construction partner announced later in the year.
The chosen hotel operator is set to be announced early next year.