The Bowery Brings New York's Urban Energy To Alexandria


Drawing inspiration from New York’s Soho district, 'The Bowery' at Alexandria is a new-style residential development that offers a fashionable pad for the young and upwardly mobile.

For those who like to live close to the action, The Bowery combines popular property components as bold materials, trendy inclusions, good security and proximity to public transport, artfully blended by talented architects onto on a base of value-for-money.

Most of the 25 apartments are double-storey with a private bedroom level above open-plan living areas which flow onto generous terraces or courtyards.

The boutique-size development at 17 Ralph Street comes from the creative minds of The Architecture Company and AJ+C. Collaboratively they started with a ‘big picture’ idea then worked down to the smallest detail.

The architects said the end result was The Bowery became just like a beautifully tailored suit where the same meticulous attention is paid to the buttons, cuffs and stitching as to the overall look.

Externally The Bowery is a distinctly urban building in keeping with the light-industrial character of the neighbourhood.

The facade of dark brickwork is offset by rendered blade walls in off-white, black-framed windows and doors, and metal-clad upper levels, providing immediate visual impact which will further enliven an already animated street.


The Bowery's designers admitted that dramatic architecture alone does not guarantee a comfortable living environment.

"Like anything worthwhile, you need to look deep inside to discover true beauty where style meets functionality," they said.

All apartments at The Bowery have fluid interiors that welcome in sunshine, air and views. They are warm and reclusive when a resident needs to relax, and become a practical and effusive space when it is time to entertain.

The rich tapestry of textures and finishes were carefully selected to complement the building’s industrial-edge exteriors, and purchasers have the choice of two sophisticated internal colour schemes, in pale or dark tones.

Floors are finished in bold polished concrete, and plywood is used throughout. Full-height glazing and glass louvres enhance the sense of space and light.

The kitchen acts as the ‘command centre’ of each apartment and, like the Starship Enterprise, is positioned to allow interaction. Each has a commercial look and feel, with hardwearing engineered stone bench tops in a concrete effect, stainless steel appliances and bespoke plywood cabinetry.

Bathrooms were made to convey a sleek elegance, with stone used to complement the concrete-look floor tiles, and plywood accents have been introduced to carry the theme through.

The Bowery’s crowning glory is its beautifully landscaped rooftop, capturing glorious green views of the serene tree-lined street. Shaded by a pergola, it provides an ideal space for relaxing or working in the community garden.

The Bowery will have a mix of studios, one-bedroom and two-bedroom apartments. A 51 square metre studio apartment will typically go for $750,000, a 53 square metre one-bedroom is priced at $798,000, two-bedrooms at 74 square metres are $1.15 million and two-bedrooms with a study measuring 80 square metres cost $1.28 million.


All come with at least one balcony or terrace, ranging from eight to 17 square metres, and security car parking is provided for 18 of the apartments.

Peter Shield from Ray White Erskineville said Alexandria is a suburb in great demand. It is on the fringe of just about everything – the CBD, the airport, markets, cafes, restaurants, gourmet providores, galleries, designer shops, parks, schools and entertainment options – and offers a world to explore.

Mr Shield said he was confident that the cosmopolitan, culturally diverse and full of life area this once industrial suburb has become would generate great demand for The Bowery.

“Property in Alexandria is extremely popular, and values are increasing faster than most other suburbs in Sydney.


“Because this is a boutique-size building without expensive communal facilities and with low levies, on-going living costs will be extremely moderate.”

Mr Shield said The Bowery will also attract interest from investors. Ray White Erskineville forecasts indicative weekly rents of $500 for the studios, $650 for the one-bedroom units and $900 for the two-bedroom apartments by the time The Bowery is completed in early 2018.

“An important factor of rental demand is public transport, and The Bowery is close to bus and train services so a car is no longer mandatory,” Shield said.

“The apartments will prove an ideal base for city workers, and we envisage some parents will consider buying apartments for their children who may have just started work or are attending one of the nearby educational facilities.”

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