CBRE forecasts the 2030 workspace; healthier and service-driven


CBRE and Genesis have released new research that forecasts a huge shift in the importance of workplace layout and design. The new white paper – Fast Forward 2030: The Future of Work and the Workplace – was launched by CBRE and Genesis, a leading real estate innovator, developer and operator from China.

CBRE’s Director of Workplace Strategy, Asia Pacific, Peter Andrew said the next 15 years would see a major transformation in how we work, as well as how we plan and think about workplaces.

“The dramatic changes in how people work that we have seen in the past two decades will continue evolving over the next 15 years, opening up new opportunities for companies to create value and enhance employee performance through innovative workplace strategies and designs,” said Mr Andrew.

“Many of these opportunities have in fact already arrived, and by seizing them early, smart companies can gain a competitive advantage.”

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Becoming more mobile

CBRE’s associate director of Global Corporate Services, Tony Armstrong, said that the physical workplace will evolve significantly, with office numbers increasing and a greater emphasis on diversity of space.

“With technology continually evolving, people will only become more mobile, making the idea of stationed desks significantly outdated and flexibility and diversity more important than ever,” Mr Armstrong said.

The report suggests that landlords will become more focused on delivering services in the modern workplace, with buildings offering healthier work environments and greater services in addition to basic lease tenancies.

“Work has become a consumer experience. If you are going to devote such a large portion of your life to work, making yourself contactable almost 24/7, then you’re going to shop around for the best experience, taking into account the quality of the work environment,” said Mr Armstrong.

CBRE has become a leader in this sense, creating a revolutionary workspace in downtown Los Angeles which was the first office in the world to be WELL certified by the international WELL Building Institute.

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Workplaces of the Future

Genesis Chief Operating Officer, Martin Chen, said, “Through this report, we are looking to better understand how we can create new high-performance, convenient workspaces that are not only aesthetically pleasing, but are also in line with the social values of the workplace of the future.

“This research provides a new perspective for the real estate industry, and we hope will pave the way for shaping the cities of the future by improving the quality of work and life.

“The ability to attract and retain top talent will be the top competitive advantage for businesses in 2030, followed by innovation, adaptability, and technology adoption. The design and organisation of the new workplace will be key to achieving this.”

Young people who were interviewed for the report indicated that the workplaces of 2030 will be in stark contrast to the workplaces of today, offering a variety of quiet retreat and collaborative settings, each ideal for a specific kind of job or task, designed to suit a specific personal work style.

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The report has also forecast a redefinition of the real estate industry at the hands of technology; the majority of real estate transactions will be made online by 2030.

Further, the emergence of property aggregators will help to unlock value and new revenue streams for currently unused but available workspaces. The report forecasts that new providers will assist corporations to shed excess space, while helping retailers and developers with the provision of co-working or club facilities for tenants.

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