AUX Group – one of the top 35 private companies in China – has launched its first project to the Australian market, promising convenience and connectivity from its $81 million apartment project The Boulevard that will be attached to GPT’s award-winning Rouse Hill Town Centre.
The Boulevard includes 152 apartments set across two buildings six storeys and seven storeys in height and offers one, two and three bedroom apartments, all with a study. In the project’s first release, prices for one-bedroom apartments range from $485,000 - $655,000, two-bedroom apartments are priced from $595,000 - $860,000 and three-bedroom apartments range from $855,000 - $920,000.
Being new to the market and the local community, AUX Group has taken a “good neighbour” approach, launching the project with its VIP “The Boulevard Neighbourhood Block Party” for about 50 retailers at Rouse Hill Town Centre, local dignitaries, and about 80 key businesspeople from The Hills district to allow them to get to know the company and learn more about the development in their backyard.
Designed by Metropoint Group Architects, The Boulevard has been crafted to complement the existing built environment so the apartments become a continuation of the town centre. AUX Group will draw on its significant experience and success in property development in China for its first Australian project.
The AUX Real Estate Group was founded in 2000 as a subgroup of the AUX Group and ranks in the top five commercial developers and top 50 residential developers in China. The AUX Real Estate Group generated approximately $2.9 billion AUD in revenue in 2014, primarily from residential and commercial developments.
The company purchased the sites from Rouse Hill Town Centre owner GPT in April 2015. Both AUX Group and GPT share a vision for Rouse Hill Town Centre as a thriving retail and residential precinct.
"We have a lot of confidence that the Sydney market will recognise the convenience and accessible provided by The Boulevard and will want to be a part of this unique project,” AUX Group Associate Director Michael Wang said.
"The Boulevard is the perfect debut for AUX Group in Australia as the development epitomises what we stand for: high quality apartments that offer connectivity and an easy lifestyle for residents."Residents will live within 400 metres of the Rouse Hill station of the Sydney Metro Northwest (due for completion in 2019) and have access to a large variety of retail, restaurants, cafes, supermarkets, department stores, homewares, and a cinema. The project is being jointly marketed through international firm Colliers International and local experts PRDnationwide Norwest.
Metropoint Group Architects Director Yiou Tan says The Boulevard featured recycled brick to reflect the tradition of Rouse Hill as an area characterised by house and land development.
"Each apartment has been designed for easy living so residents can come home to peace after a busy day," he said.
"Rouse Hill Town Centre is so vivid and full of life - The Boulevard's location takes full advantage of that while the apartments have been designed like a house to offer a sanctuary for residents."