The Church Street Development Set On Bringing Richmond New Energy


Currently seeking approval from the City of Yarra is the application for 510 Church Street, a proposed commercial building developed by Alfasi Property and designed by Cox Architects.

However, if the application is anything to go by, the developers would have you believe their proposed building is more than just another development project.

Their claims were that 510 Church Street would be "a catalyst for the reinvigoration of Church Street, Cremorne".

“510 Church Street embodies Alfasi Property’s philosophy of creating benchmark developments through collaboration and global experience,” Alfasi Property Development Manager Laurence Peck said.

Alfasi's 510 Church Street is an 11-storey building made up of approximately 20, 744 square metres of office space with designs allowing for food and beverage facilities. The facilities include a cafe/grab ‘n’go outlet along Hutchings Street and a restaurant to the corner of Church Street and Hutchings Street.

Underneath the commercial offering, the building features a three-level basement for parking and provide 236 parking spaces as well as 12 electric car charging facilities. Cyclists would also benefit from 169 bicycles parking spaces and a change room, bathroom facilities, cool down and warm up area for riders.


“We saw 510 Church Street as an opportunity  to acquire a unique landholding of 3,000 square metres on Church Street, Cremorne and deliver a commercial development that draws from the experience of Alfasi Group’s ever expanding portfolio of global landmark projects in Australia, Asia and the Middle East including Marina Bay Sands, West Kowloon Train Terminus, Doha Airport and Sydney's new entertainment and convention centre whilst collaborating with forward thinking consultants in design, technology, workplace & retail place-making," Mr Peck said.

[Related article:

Could This Church Street Proposal Become Richmond’s Next Commercial Beacon?]"We have designed a SMART building for SMART tenants - this is represented in not only the architecture and incorporation of a series of "open-air" landscaped terraces, but more so in the investment into the buildings embedded IT infrastructure and workplace design.

"The only remaining unanswered component to this development is who will be the right restaurant & café operator for 510 Church Street's high expectations?"We understand the importance of the relationship between the ground floor activation and tenants above and will not compromise on the hospitality operator selection, like so many other developments do.”

The subject site is located in the heart of the commercial precinct of Church Street Richmond, a large activity area in Richmond. The site offers close proximity to public transport, local retailers and is a vibrant developing commercial neighbourhood with an abundance of character.


The commercial lobby from Hutchings Street, allows Church Street to have optimum food and beverage interface allowing Church Street to be activated during the weekdays and weekends. The lobby entrance promote greater pedestrian activation along Hutchings Street and will draw activity, people and the like through the site creating a greater sense of public realm in and around Church Street.

"The design is conceived to create an innovative commercial building that mindfully adopts innovation in sustainability and optimises the workplace environment" Cox Architects said.


"This new identity for the site will be woven between a composition of diverse food and beverage offering integrated into an active and connected ground plane. The proposal aims to provide a design solution that is innovative and respectful of its surrounding context, whilst being a design that responds to its function and form.

"The fluid nature of the facade aims to give the proposal a sense of movement, and articulation that allows the building to sit comfortably and respectfully in its context. The combination of the ideal workplace floor-plate, the intervention of a more active ground plane, connectivity and increased pedestrian activity will make 510 Church Street an exemplar commercial benchmark."

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