The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Untitled design (8)
2 WEEKS UNTIL OUR UNMISSABLE FLAGSHIP CONFERENCE MORE THAN 550 ALREADY ATTENDING
2 WEEKS UNTIL OUR FLAGSHIP CONFERENCE 550+ ALREADY ATTENDING
REGISTER NOWDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
OtherStaff WriterWed 19 Aug 15

Consumer Sentiment And Hope For The Property Market

r

With the Westpac-Melbourne Institute Consumer Sentiment index released for August 2015, what does a slight rise in the overall confidence ratings mean to the Australian property seller or buyer?
“Surprisingly the consumer sentiment increased by 7.8% to 99.5 index points in August suggesting that the RBA’s decision to keep interest rates stable has returned society’s positive sentiment in the economy,” said Dr Diaswati Mardiasmo. “That’s a significant jump, and it is good news for us in the property market, as a stronger consumer sentiment signals stronger consumer tendency or willingness to spend.”


In Q2 2015 Australian consumer sentiment broke positive at 102.4 index points, however a significant fall took place in June and July (down to 92.2 index points) due to global issues associated with Greek and Chinese markets.



“Across our business in Australia, regardless of the location of the franchise office, what we’re hearing is that property owners respond to our market research which includes overall economic trends. This can assist our agents in explaining how they relate to buying or selling a home which also assists the consumer in making a fact-based property decision,” said PRDnationwide Managing Director Tony Brasier. “With all the hype surrounding the so called ‘property bubble’ our agents aim to be the property knowledge leaders to provide our customers with accurate market information, and understanding an economic indicator like consumer sentiment is a key to that relationship.”


An index of 100 is considered neutral, and the current reading (99.5) is very close to a balance among optimist consumers and the pessimists.


“Anytime the index goes up, it points to an increase in consumer spending, whether it’s on retail, property or any other goods,” said Dr Mardiasmo.


“With spending going up, that means property buyers may be willing to spend more. That leads to an increase in property interest and, potentially, the price a seller will obtain.”


Dr Mardiasmo explained that a recent slowdown in market growth across some areas of Australia, specifically in the Sydney and Melbourne areas, may be related to the decrease in confidence over June/July.


“However, it’s not as simple as interest rates or consumer confidence when it comes to the property market,” she said. “The index changes month to month and property sellers can use this information to gauge possible increases or decreases in the number of buyers for a property or days on market.


“There is a lot of hype that the market is at its hottest now and perceived pressure by home owners to put their property on the market now, but it’s good for sellers to understand what consumer sentiment means.”

ResidentialAustraliaSector
AUTHOR
Staff Writer
"TheUrbanDeveloper.com is committed to delivering the latest news, reviews, opinions and insights into the best of urban development from Australia and around the world. "
More articles by this author
ADVERTISEMENT
TOP STORIES
The Port of Brisbane has released its Vision 2060 which details the need for inland rail connectivity
Infrastructure

Brisbane Port’s $15bn Future Faces One Big Obstacle

Renee McKeown
5 Min
Freecity Rouse Hill triple towers 2 Tempus Street
Exclusive

Freecity Takes Covers Off $330m Triple Towers in Sydney’s North-West

Leon Della Bosca
5 Min
Parallel Workshops Stockdale Housing PBSA project
Exclusive

Suburban Success Story Turns PBSA Thinking on its Head

Leon Della Bosca
7 Min
Exclusive

Interstate Developers Find Lots to Love in ‘Progressive, Affordable’ SA

Taryn Paris
5 Min
Bates Smart Richmond Sportslink HERO
Exclusive

BtR Focus Drives Bates Smart’s Richmond Sportslink Concept

Leon Della Bosca
6 Min
View All >
Industrial

Inland Rail: Site at Rural Hub Comes to Market in Victoria

Lindsay Saunders
The Port of Brisbane has released its Vision 2060 which details the need for inland rail connectivity
Infrastructure

Brisbane Port’s $15bn Future Faces One Big Obstacle

Renee McKeown
Stockland's Triniti HERO
Build-to-Rent

Stockland $400m North Ryde BtR Approved on Appeal

Leon Della Bosca
The 510-apartment Triniti Lighthouse development has received conditional planning approval despite community objections…
LATEST
Industrial

Inland Rail: Site at Rural Hub Comes to Market in Victoria

Lindsay Saunders
2 Min
The Port of Brisbane has released its Vision 2060 which details the need for inland rail connectivity
Infrastructure

Brisbane Port’s $15bn Future Faces One Big Obstacle

Renee McKeown
5 Min
Stockland's Triniti HERO
Build-to-Rent

Stockland $400m North Ryde BtR Approved on Appeal

Leon Della Bosca
3 Min
Logan Wastewater Funding hero
Infrastructure

Flush of Funding to Deliver 20,000 New SEQ Homes

Phil Bartsch
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/consumer-sentiment-hope-property-market