Could This Church Street Proposal Become Richmond's Next Commercial Beacon?


A new development proposal has been created with hopes to re-invigorate a unique site in the heart of Richmond.

On a 3058 square metre site known as 510 Church Street, the proposal aims to create a landmark office development that is recognised both nationally and internationally as a benchmark in innovation and a exciting office building typology.

Spearheaded by Alfasi Group, 510 Church Street was created by a team of experienced consultants led by COX Architects who were tasked with carefully implementing a compelling and appropriate concept and design for the proposed 11 storey office building.

The site, with secondary frontages to Hutchings Street and Walnut Street, provided a unique and ideal opportunity to design forward development for Richmond that will not only accommodate significant jobs within the area but also provide a significant continuation to the Church Street precinct of Richmond, according to Alfasi Group.


The plans for 510 Church Street include approximately 20, 744 square metres of office space as well as food and beverage facilities to further promote vibrancy, activation and movement to not only the site, but to Church Street and Richmond. The facilities include a cafe/grab ‘n’go outlet along Hutchings Street and a restaurant to the corner of Church Street and Hutchings Street.

The building would also include a three-level basement for parking and provide 236 parking spaces as well as 12 electric car charging facilities. Cyclists would also benefit from the building, as the proposal includes parking for 169 bicycles and a change room, bathroom facilities, cool down and warm up area for riders.

In order to achieve all of this, the plans propose a widening of the Hutchings Street, providing both single and two-way vehicle access and a 2.5 metre footpath the entire length of the site.

"The architecture has inspired the team to create what will hopefully become a benchmark building for the City of Yarra," Alfasi Group said in their proposal.


"The unique and rare nature of the site allows the design to respond to its surrounding context, with a stepped, sculptured form to the west and north. The landscaped terraces to the west and the rooftop provide a completely unique office workplace experience to not only Church Street but within Melbourne."

The design for 510 Church Street proposed a three storey podium which would provide a greater sense of street interface to both Church Street and Hutchings Street. The splayed corner to Church and Hutchings Street whereby the mass is further recessed to provide a balcony Level 01 and 02 respectively, provides the podium with sense of relief and softens the building form.

"Vertical landscaping has been integrated, providing a sense of continuity to the design with landscape terraces to the west. This integrated landscape component with the facade design provides a powerful and innovative sense of address and identity to Church Street."


Moving up the tower, the design intends to continue the podium's theme through the varying width of horizontal perforated fins, whilst playing with one’s perception of form and mass.

"The horizontal metal fins moves across the building form, breaking down the scale and mass whilst at the same time providing movement and articulation."

Striving for green
"A core driving principle of sustainability will ensure that the proposal exceeds conventional best practice with a focus of green infrastructure, with a proposal of an A grade PCA, 5 star green star office building right in the heart of Richmond."


The Church Street building was designed with a number of environmentally conscious elements in mind:

Indoor Environmental Quality

  • High natural daylight penetration
  • High Level of Thermal Comfort
  • Low VOC nishes


  • Greenhouse gas emissions reduction through the use of efficient AC systems and fins integrated into the western facade.
  • Thermally efficient façades


  • No refrigerants or use of those with zero ozone depleting potential
  • Stormwater, potential for reuse on landscape
  • Minimisation of light pollution


  • Timber products to be sustainably selected
  • Adaptive reuse of historically significant buildings.
  • Best practice use of PVC
  • High performance facade

Land Use & Ecology

  • Landscape enhancement of site
  • Rain water catchment and treatment integrated into landscape
  • 50% native plants to terraces


  • Reduction in potable water use via rain water harvesting
  • Landscape irrigation via rain water harvesting
  • High efficiency fixtures & fittings


  • Minimisation of car parking
  • End Of Trip Facilities to meet Green Star
  • Accessibility to public transport
  • 12 Electric Car charging Stations
  • Increased bike parking for tenants and visitors


According to the developers, 510 Church Street will be a catalyst for the reinvigoration of Church Street, Cremorne, with the proposal leading the way to create a green, active, connected and welcoming urban commercial environment.

"The design is conceived to create an innovative and benchmark commercial building that provides Richmond with a landmark commercial building that mindfully adopts innovation in sustainability, design excellence and optimises the workplace environment," the proposal said.


"This new identity for the site will be woven between a composition of diverse food and beverage offering integrated into an active and connected ground plane.

"The proposal aims to provide a design solution that is innovative and respectful of its surrounding context, whilst being a design that responds to its function and form. The fluid nature of the facade aims to give the proposal a sense of movement, and articulation that allows the building to sit comfortably and respectfully in its context.

"The combination of the ideal workplace floor plate, the intervention of a more active ground plane, connectivity and increased pedestrian activity will make 510 Church Street an exemplar commercial benchmark." 

Images courtesy Alfasi Group.

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