Pace Development Group is set to launch its mixed-use development project in Blackburn, in Melbourne's east.
The development, at 160 Whitehorse Road, comprises 125 apartments across two towers which will stand 6- and 7-storeys high, along with plans for two additional mixed-use towers.
The Melbourne-based property developer originally purchased the 8767sq m development site with an existing permit for $23.85 million in 2018.
Following the changing trends and attitudes towards high-density living, Pace Development Group’s Danielle Titterton said the apartments “respond to growing demand from family purchasers seeking an affordable alternative” in Melbourne's eastern suburbs.
“Our goal is to take family apartment living to a new level in Melbourne,” Titterton said.
The suburb of Blackburn, which sits roughly 17 kilometres east of Melbourne's CBD, has typically not been known as an apartment market with only 360 apartments built in the suburb.
Developer Blackburn Blossom had previously been green-lit for a $60 million apartment project in April last year, after purchasing the 160 Whitehorse Road site for $19.8 million in 2015.
Tritterton said a redesign of the façade and apartments has since taken place by architectural firm Ascui & Co to integrate with the existing character of Blackburn.
The mixed-use development will comprise a mixture of one, two- and three-bedroom apartments ranging in size from 54-metres squared to 117 square metres.
Amenities will include an 18 metre lap pool and children’s pool, BBQ facilities, private dining room, and a community library.
Pace of Blackburn apartments will start from $385,000.