Marketing Guru Takes Pen To Paper To Demonstrate Better Placemaking

A new book has emerged which aims to demonstrate how best practice placemaking around the globe can boost better, healthier living standards as well as bottom lines.

"We need to put serious thought into the work we do today if we’re to continue to enjoy the famous Australian quality of life tomorrow,” Author and Hoyne Design Principal Andrew Hoyne said.

The book, titled The Place Economy, is intended to be a thought-provoking piece that argues investment in better placemaking can lead to greater profits for developers and investors and result in economies that perform better and communities that are happier and healthier.

Mr Hoyne said he wrote the book based around his strong belief of investing money, intelligence, imagination, craftsmanship and emotion into Australia's cities and suburbs to maintain the country's renowned quality of life.

The Place Economy brings together materials from essays, interviews, articles, case studies, illustrations and photography, which have been sourced from leading thinkers in architecture, urban planning, property development, emotional and physical health, sustainability and philosophy.

Mr Hoyne has developed a profound belief in the 'power of place' and believes Australia is at a crossroads.

“More and more we can demonstrate a categorical link between better placemaking (planning, architecture, materials, green space, amenities, cultural connections) and significantly higher profits,” he said.

“By profits, I mean the returns that developers and investors can enjoy, as well as the coinciding upswing in economic performance and community wellbeing.”

Mr Hoyne's experiences comes from working in and around the property sector for 25 years, helping international and regional developers create landmarks from residential towers to new mixed-use masterplanned communities. He is also the author of numerous books exploring suburbs and destinations across Sydney and Melbourne.