Now You’re Cooking: Three Ways to Make Your Project’s Kitchen Stand Out
Given the challenging nature of the current residential market, builders, specifiers and architects are increasingly looking for ways to differentiate their projects in a crowded marketplace.
As today’s kitchens become more integrated with technology and adapt to modern lifestyles, it’s important that builders and developers select appliances that reflect the latest in kitchen technology as well as the prestige of their project.
Three ways to differentiate your kitchen offering
1. Offer genuine design choice for consumers
Depending on the target market of your project, having the option to upgrade to a distinctive design aesthetic offers the consumer the ability to customise their new purchase.
“With the rise of consumer liberalism, consumers are wanting to express their individual styles in their homes, and the kitchen is no exception,” Smeg national marketing manager Olivia Anderson said.
“Home owners are experimenting not only with design aesthetics—be it modern, vintage or contemporary—they are also experimenting with colour.”
“Consumers are recognising that the kitchen is now often designed around the choice of appliances, which reflect their design preferences as well as lifestyles.
“Architecturally-designed appliances offer seamless integration—where form follows function, but also provides a visual delight and allows home owners to express their personalities.”
Through collaborations with world-leading architects and designers, Smeg’s product portfolio services the entire kitchen, including major and small appliances—embodying individuality and self-expression in the kitchen.
“Genuine design choice is more than offering a silver and black option—it’s about offering multiple design aesthetics and being bold with form and colours.”
Inspired by the line, Smeg’s latest Linea collection of architecturally designed appliances heroes a modern aesthetic paired with artful craftsmanship; an aesthetic that is instantly recognisable providing a luxe mirror finish which accentuates premium projects. Offering the choice of three colourways, the Linea collection blends seamless into any kitchen.
2. Consider functionality
Appliances have an emotional place in the home as they enable the celebration of good food and drinks between friends and family.
Linea continues to inspire this, crafted with beautiful simplicity and powerful performance.
From ovens, cooktops, dishwashers and refrigerators to wine cellars and sommelier drawers, Linea pairs powerful performance and inimitable Italian style.
“Your kitchen appliances should stand the test of time, both in construction and design style. So choose one that compliments and reflects your distinctive cooking style, and works seamlessly within the space,” Anderson said.
“By installing a compact speed oven with a standard oven, you increase functionality in one streamlined, easily accessible appliance bank. Multiple cooking requirements are therefore covered in one zone. ”
Consider maximising the kitchen space by adding a gas cooktop which seamlessly integrates into your bench top. A concealed under-mount rangehood provides premium performance as well as sliding away for a cleaner look.
And nothing compliments a beautiful meal better than a fine wine. As a family owned Italian company, Smeg’s Italian spirit of hospitality is reflected in the new Linea wine cellar with sommelier drawer, crafted alongside expert sommeliers using the finest oak.
This precision and attention to detail provides the ability to control temperature, humidity, UV protection and vibration to correctly store and age wine all from the comfort of your own kitchen.
3. Consider efficiency
As well as its sleek design, Linea delivers unparalleled performance with unmatched kitchen technology.
The world-first blade flame gas cooktops feature Smeg’s patented technology—a striking continuous vertical ring of flame, that offers a stylish and sustainable kitchen solution with 20 per cent more efficiency than other conventional gas burners.
Smeg offers a wealth of innovative environmentally friendly features designed to reduce the impact on the environment, and save money by significantly reducing the consumption of both power and water. In 2013, Smeg launched Australia’s first 6 star dishwasher.
Working closely with a chosen appliance supplier will afford your project a tailored kitchen solution to meet the needs of your project.
Creating a unique offering to consumers provides greater opportunity to stand out in a competitive marketplace.
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