Sydney’s AURA by Aqualand Taps into DisplaySweet Advantage

DisplaySweet, one of the nation’s leading proptech providers of live and online display suites, is making waves in the industry.

New client and project AURA by Aqualand is the company’s newest display suite project on the books and the calibre of the project is revolutionary.

Managing director of Aqualand Jin Lin, said AURA was a once-in-a-lifetime development opportunity.

“AURA by Aqualand aims to be a bold vision for our company, one which is a remarkable new residential address and an exciting addition to Sydney’s sparkling skyline,” Lin said.

“When it came to choosing a technology partner for the project, DisplaySweet was a natural fit, offering all of the touchpoints for an immersive client sales experience.

“As our technology partner, DisplaySweet brings our vision to suit our reality.

“The software technology allows our buyers to have a genuine experience within their property.

“DisplaySweet is a one-stop shop and has enabled us to push the boundaries on what can be achieved in a showroom environment setting.

Aqualand’s head of sales and marketing Alex Adams said that the project was set to launch to market on December 4 with early access for VIP clients. The showroom is opposite the development site and construction is well under way, with the construction completion of the project expected for early 2024.

“The Aura display suite technology is the best in the country. There is no compromising on quality and the user experience,” Adams said.

“Agents love our new showroom, as it’s simple, useful, and impactful. It truly has exceeded the expectations of both our agents and clients alike.

“We’ve always wanted to work with DisplaySweet, and this project really was the opportunity for us to create a new customer journey in luxury marketing.

“We had a vision for what we wanted our home buyers to experience and the DisplaySweet technology allowed our creative concept to truly be transparent and guide our customers on their journey and immerse them in their future environment.”

Lin said that with the launch in Sydney and internationally in Hong Kong and Singapore, DisplaySweet’s DS-Online software and DS-Live would bring the AURA development to life by greatly improving the overall experience and creating a seamless journey for all.

“In the past we have created similar experiences independently, but DisplaySweet has proven over the years to be the leader in holistic digital experiences.”

Co-chief executive of DisplaySweet John Paige said it has been an honour to work alongside Aqualand’s management team and assist bringing the AURA development to market.

“We have been fortunate to work on just shy of a 100 projects during the past year and AURA's display suite is without a doubt, one of the best sales experiences I’ve seen,” he said.

“Despite the challenging times of the past two years for the property development industry and the economy, nationally and internationally, projects around the country are ramping up and the demand for these properties is high.

“Covid forced our industry to evolve rapidly. While we had focused on immersive in-person showroom technology, it was the pandemic that forced a fast-tracked adoption of our online presentation app.

“Now with the world opening back up, our clients have embraced both our online and in-person products in their sales strategies.

“This has resulted in a premium experience both inside and outside of the showroom, which is great for after-appointment follow up and especially effective for interstate and overseas sales.”

CBRE Sydney director Ben Stewart said the AURA project had been extremely well received by the market and client enquiries and lead generation had been strong.

“Many buyers are looking for two and three bedrooms and are impressed with the offering.”

“The apartments are larger than anything on offer on the Lower North Shore and boast incredible panoramic views.

DisplaySweet’s technology allows the AURA reality to come to life. The showroom features a 36sq m immersion room where purchasers are immersed in floor-to-ceiling projections, an 8.5m wide immersion wall that is connected to an interactive model in the welcome area, which showcases the client’s residence of choice, whether that be a stylish and chic two-bedroom apartment or an opulent penthouse.

A series of touchscreens running the DisplaySweet presentation app with an interactive 3D model of the project complete the sales journey, providing a personalised and engaging experience.

The chic and stylish showroom, which is in a calibre of its own, is a representation of a typical four-bedroom residence, styled by Space Furniture and Poliform. Buyers are greeted by a host who introduces them to their specialised sales agent.

For CBRE sales agents showcasing the project to potential clients, whether they be locals, interstate, or international buyers, DS-Live and DS-Online embrace all of the property highlights in real-time, creating an incredible reality.

“On the opening launch weekend alone for VIPS, we had 140 groups through, and each client sat down with an agent for an average of over an hour of their time,” Adams said.

“This is pretty much unheard of, but AURA’s showroom provides an extremely high level of sophistication and a truly immersive experience like no other.

“Integrating with DisplaySweet’s technology offers another layer of assurance and allows our clients a virtual life at AURA.”

“The AURA Sydney development has exceeded our expectations on every level, from the initial project concept through to now the construction phase in full swing.

“The market demand across the board has been outstanding and we expect this momentum to continue.

“Potential new residents were engaged with the app and the entire experience and technology allowed them to easily take in the information that suited their needs.”

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