DisplaySweet Stars in Southern Hemisphere’s Biggest Property Showroom

DisplaySweet, one of Australia’s leading proptech providers, is continuing to make waves in the industry, with a number of its showrooms piquing interest among industry insiders.

DisplaySweet has partnered with SPG Land on its $4-million Paradiso Place showroom, which it says is the largest showroom currently in the Southern Hemisphere, in the heart of the Gold Coast in Surfers Paradise.

No expense has been spared to ensure a user-experience like no other, they said.

SPG Land’s Sunny Hoang Ha said they had decided to use DisplaySweet to enhance their customer experience, as it provides a fully immersive experience for potential buyers to enjoy.

When preparing a showroom as big as Paradiso Place by SPG Land, there is much planning and strategy that goes into ensuring that the space is exactly what the developer envisages for bringing their project to life to the potential buyers and investors.

“We engaged DisplaySweet as a key part of our sales and marketing project team,” she said.

“The DisplaySweet team worked with us to show how their tech can elevate the sales experience to make sure it’s engaging and drives a buyer through the sales gallery.

“Once engaged on the project, the DS team took care of all the technical components from start to finish, making this as easy as possible for us.

“They managed the build of the app and corresponding software components and the installation of all the technology and facilitated training of the agents who will use the tech.”

DisplaySweet prides itself on its ongoing IT support for clients and ensuring a seamless installation and both onsite and virtual support is there for the duration of the showroom activation.

“Our app and presentation software enables the agents to seamlessly present the project professionally to buyers,” Hoang Ha said.

“With the touch of their fingertips, agents can access the floor plans, the apartment views, and interior CGIs to showcase to buyers what their apartment will look like and the incredible views it will capture.

“The agents can completely immerse the buyers in the views in the state-of-the-art, 60 sq m Immersion Room and can then easily send this information directly to the buyer’s email using our DS-Live app.”

Chief executive of the Real Estate Institute of Queensland Antonia Mercorella agreed that when it came to selling-off-the-plan, the use of digital platforms and technology (such as DisplaySweet) allowed buyers to experience what it would be like to see themselves living or investing in such a development opportunity.

“Technology that enables purchasers to visualise the product is really game-changing for the industry, especially when it’s such a big investment financially and often emotionally—buying property is a very personal thing,” she said.

Mercorella said since the pandemic began, the industry had really pivoted, and agents were much more attuned to making use of technology.

“From the ability to finalise contracts virtually, agents are utilising email and technology driven walk-throughs, which showcases what traditional marketing collateral and snail mail used to do.

“I believe there is still a time and place for face-to-face dealings for doing business in property, but time is of the essence and especially when it comes to working in such a market.”

DisplaySweet co-chief executive John Paige said he believes that all of the elements of an end-to-end sale can be enhanced digitally, but ultimately people want to buy from people.

DisplaySweet focuses on enabling agents to use technology to provide buyers with a better sales experience rather than focusing on replacing agents.

Paige, who is also DisplaySweet co-founder, said the strong position of the market we’ve experienced will continue factoring in the return of overseas buyers when border restrictions ease.

“The surge in demand for new luxury apartment living will continue, resulting in more prestige apartment developments which are at a global standard coming to the market,” he said.

“And the work-from-home phenomenon will continue, forever changing purchasing decisions in terms of location, decoupling people from their office location and where they chose to live.”

Mercorella said that the Queensland industry was seeing interest from more overseas investors, as well as interstate, and Brisbane was now on a level playing field with fellow Australian capital cities, such as the Sydney and Melbourne markets, for new developments.

“DS-Online opens up the opportunity to extend the experience from the display suite online to interstate and overseas buyers,” Hoang Ha said.

“There’s no doubt that the property industry has changed during the pandemic. The Gold Coast property market skyrocketed with many southsiders seeking a slice of paradise in the sunshine state.”

In terms of adapting, the use of digital technologies in real estate has allowed interstate and overseas buyers to still experience everything that an in-person inspection delivers, from the comfort of their own home.

“With Covid cases still rising in Australia, we are still seeing a high number of individuals from interstate opting to have sales presentation appointments virtually,” Hoang Ha said.

She said the use of digital technologies was beneficial for both the buyer and the developer and that it allowed for an increased buyer involvement.

However, a hybrid approach will most likely be the way forward for the industry, she said. A mixture of both face-to-face inspections and digital technologies, allowing for digital tools to complement traditional processes, enhance consumer experience and satisfy individual buyer preferences was the way forward.

Paradiso Place is a global resort-style residence embodying the Gold Coast way of life.

Its curated residences offer a globally renowned and locally inspired lifestyle with all the comfort and familiarity of home.

Paradiso Place will be three towers crafted to embrace features of different life stages, be it downsizing, raising a family, or seeking a dynamic and social environment to become immersed in.

To experience the DisplaySweet technology and to see Paradiso Place, visit paradisoplace.com.au and go to displaysweet.com.

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