Perched above the Dubai Fountain and in the shadow of the world's tallest building, the two-storey Apple Dubai Mall has opened to thousands of customers and represents the third Apple store in the UAE. The store is in the shadow of the Burj Khalifa and the Dubai Fountain, the world's largest choreographed fountain.
Its 186-foot curved storefront and balcony overlooking Burj Khalifa and the Dubai Fountain is envisioned as a space for the community to gather, learn and be entertained, and will also serve as a venue to watch the spectacular evening fountain shows and will host Apple’s new global in-store experience, "Today at Apple."
During the day, the building's Solar Wings - latticed shading screens – are shut and provide shading on the second floor terrace.
In the evening, the motorised wings open fully in a process that takes around a minute, allowing visitors to enjoy views of the surrounding area, including the Dubai Fountain's nightly performances.
Reaching a total length of 900 ft (274 m), the Dubai Fountain is a significant local attraction and hosts a musical performance every evening. Some 22,000 gallons (83,279 ltrs) of water is in the air at any given time.
“We view our stores as a modern-day town square, where visitors come to shop, be inspired, learn or connect with others in their community,” said Angela Ahrendts, Apple’s senior vice president, Retail. “And what better place to come together than overlooking Dubai’s epicenter, where the Dubai Fountain, Burj Khalifa and Dubai Mall meet. We are so honored to have a home at one of the world’s most incredible and dynamic intersections.”
Apple’s first two stores in the United Arab Emirates have welcomed more than 4 million visitors since opening in Dubai and Abu Dhabi 18 months ago. Apple will reach even more visitors from around the world at Dubai Mall, Emaar’s flagship mega-project and the world’s most-visited retail and lifestyle destination, welcoming over 80 million visitors for the past three consecutive years. Apple’s location overlooking the lake will stay open as late as midnight to everyone exploring the area.