Everything You Need to Know About the Workshops on Offer at Urbanity '17


Our inaugural conference, Urbanity '17, kicks off later this month. 

At Urbanity '17 we will strive to maintain the workshop spirit. We reckon that keeping some presentations small and intimate offers an opportunity to discuss ideas in an informal, friendly and supportive atmosphere.

Registration for workshops will open next week to all registered attendees.

Tickets are selling fast.

For more information on the five engaging workshops we have on offer -- keep reading!
Workshop Formats


Each workshop will be delivered to achieve maximum engagement between workshop hosts and participants. To achieve this, workshop programs will be:

  • Duration: 1.5 hours
  • Setup: Classroom or round table style depending on the specific workshop
  • Capacity: 50 person maximum
  • Equipment: Comprehensive equipment and AV including projection, TV screens, whiteboards, notebooks for each attendee will be supplied.

What will I learn?

Reaching the millennial market remains one of our biggest challenges. There exists a mismatch between the needs of millennials and the offer of current property ventures. This interactive, hands-on workshop invites participants to understand the current landscape and use innovative tools to develop products and services which meet the needs of the millennial market. Building on evidence-based decision-making we also showcase a successful case study of this practice in action.


Thursday 28 September, 10:45am - 12:30pm

Who will be leading the workshop?


Giuseppe 'Pino' Demaio

 has an interesting background that includes a stint as Senior Art Director at Nike EMEA, Global Football Brand Design Team (2007-2009), prior to founding the Melbourne-based brand communications agency Local Peoples.  Giuseppe is also a co-founder of Assemble, an architecture and property development company and publishes Assemble Papers, an online publication covering architecture, art, design, urbanism, the environment and financial affairs. In 2013, Giuseppe and his brother Alessandro founded NCDFREE, a global movement against non-communicable diseases (NCDs).

2. Tools for Change - Placemaking and Innovation: Four Practical Steps to Creating Places That Thrive


What will I learn?

Vibrant public spaces are one of the major drivers of innovation in cities and towns. They increase inclusivity, improve health, expand access to opportunities, and drive change that benefits everyone. While it's easy to talk about creating thriving places, its much harder to achieve in practice.

Practical placemaking can help. With experience across 70 placemaking projects in Australia, CoDesign Studio has pioneered a simple four-step methodology to help you activate places and get results in 90 days. Using Brisbane as your laboratory, this masterclass will step practical steps for understanding how places work, mobilising stakeholders and developing quick urban interventions can radically transform and speed up the process of planning.


Thursday 28 September, 1:30pm - 3:00pm

Who will be leading the workshop?


Lucinda Hartley is an urban designer and social entrepreneur who has spent the past decade pioneering innovative methods to improve the social sustainability of cities, now being implemented around the world. As CoFounder and CEO at CoDesign Studio Lucinda has spearheaded new, community-led approaches to neighbourhood building based on human centred design, that are now proven on 50 neighbourhood renewal projects across Australia. As a co-founder at Neighbourlytics, Lucinda brings social innovation and entrepreneurship strengths to harness big data, and deliver community insights that inform evidence-based urban development decisions.

3. Smart Strategy and Sales Success: Driving Profit Through Effective Project Marketing


What will I learn?

Strategic property marketing has the power to; drive price growth, access new markets and overcome challenging locations, products, and price points.  Join Hoyne — Australia’s largest place and property marketing agency — for an interactive workshop on how to transform your marketing into a formidable competitive and commercial tool.


Thursday 28 September, 3:00pm - 4:30pm

Who will be leading the workshop?


Dan Johnson is a partner and group director of strategy and creative at Hoyne. He is responsible for driving creative and strategic innovation and leadership across studios. A specialist in property branding, he works with national and international developers, developing unique campaigns across the residential, commercial and retirement living and aged care sectors. Dan is passionate about the legacy of good development and the need to create a sense of community and place, regardless of project scale. He focuses on unearthing the unique characteristics of a city, suburb or development to establish a clear point of difference that will realise tangible outcomes and greater profits for clients.

Day Two
4.Driving Sales Conversions Through Customer Experience


What will I learn?

We are living in a new digital era, where customers are fully prepared to walk if experiences aren’t personalised. In this competitive landscape, it is the post-click customer journey that is the new battleground for driving sales conversions, and improved customer experience that will win clients from your competitors.


Friday 29 September, 9:00am - 10:30am

Who will be leading the workshop?


Michael Bird is the co-founder and CEO at Social Garden, where his role is to empower the Social Garden team to drive innovation & disrupt markets on behalf of their clients (primarily in higher ed & property), using a combination of data-driven lead generation and marketing cloud technologies. Michael has deep knowledge on the topics of data utilisation, growth marketing, and disruptive strategy.

5. Development Finance Masterclass: Funding your next project from A - Z


What will I learn?

Having a great project and equity is only the start. You still need to finance the project which can often be difficult without a solid track record of property development. Understanding the general finance terms and conditions are essential and are particularly important in the financial feasibility stage when preparing your cash flows, financial ratios, time frames and equity levels.


Friday 29 September, 10:45am - 12:30pm

Who will be leading the workshop?


Matthew Royal is a co-founder at Development Finance Partners and has extensive experience in the Property Development and Investment industry; he has extensive knowledge and understanding of the financial criteria and methodology used in assessing Property Development and Investment proposals.Matthew has participated in the negotiation and consummation of numerous significant Property Development and Investment acquisitions and Joint Ventures, as well as being responsible for the finance raising and due diligence enquiries and processes within DFP.


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