Expos Key To Reaching South East Asian Property Investors

Australia is a key destination for South East Asian property investors, with more than $7 billion dollars spent on Australian property in FY2014 through just three of the region’s markets, Singapore, Malaysia and Hong Kong.1
Property Expos are a critical feature of the South East Asian property market, bringing real estate developers, agents and boutique projects together with interested and active property investors, to showcase property investment options from around the world.

Asia’s number one online property group, iProperty - part of REA Group - specialises in bringing these events to life, organising more than 10 property expos annually, and serving as a bridge between developers and agents and the lucrative South East Asian investor market.

From April 22-24 this year, iProperty will be running its Home & Property Investment Fair at the Kuala Lumpur Convention Centre which is expected to attract more than 20,000 visitors from South East Asia.

Arthur Charlaftis, REA Group Chief Operating Officer said that the opportunity for Australian developers and agents to connect directly with property seekers and investors was critical in building meaningful relationships and driving future sales.

“In iProperty’s markets in South East Asia there is a population of more than 350 million people² , and economic development has seen increasing levels of wealth in the region. Property has become a major source of investment, with the volume of collective recorded property sales in South East Asia outpacing Australia.³

“However, this has also created an environment in which property seekers and investors are more demanding and discerning than they’ve been in the past. That’s why the Expos are critical – they allow agents and developers to introduce new and upcoming residential developments, provide valuable context about the Australian market, and talk to interested parties,” said Mr Charlaftis.

Georg Chmiel, iProperty Group CEO, said that there was strong appetite from the South East Asian market for Australian properties.

“Our most recent survey findings have revealed that Australia is the preferred destination of choice for Singaporean and Malaysian property buyers considering international investment, while investors from Indonesia and Hong Kong both include Australia in their top three international property investment locations.

“Respondents have revealed that the main reason they want to purchase property in Australia is because they view it as a good investment and they plan to migrate or retire there. The demand from Asian property buyers and investors is high. The Home & Property Investment Fair presents investment avenues for high net worth and wealthy individuals who intend to invest in Australian real estate. It presents a unique opportunity for Australian real estate companies to showcase their developments as well as interact with buyers directly,” said Mr Chmiel.
1 Foreign Review Investment Board FY14 Annual Report, includes all property investment. 2 Source: World Bank, United Nations. Refer: REA Group Investor Presentation iProperty Transaction, November 2015.  3 Source: IPP, CoreLogic, SBR, REA, IC (Malaysia). Refer: REA Group Investor Presentation iProperty Transaction, November 2015.