The Fairmont Group has paved the way for future growth in its land development division by amalgamating its South Australian and Queensland land entities to form “Fairland”.
Previously, RealtySA managed the Group’s land developments in SA, while Fairmont Group QLD was responsible for the company’s land developments in Queensland. Fairland will become the new national name for the Group’s entire portfolio of land developments from today (August 1).
Fairmont Group Managing Director David Pickard says having one national name rather than separate state-based divisions will simplify business operations and establish a common brand for customers across the country.
“Our land development businesses in South Australia and Queensland have enjoyed outstanding success over the years and continue to grow,” said Mr Pickard.
“To assist future growth at a national level, we felt our land development division would benefit from a shared name and branding rather than being state-specific. So all of our land holdings across the country will now be developed under the new Fairland name, which will sit alongside our Fairmont Homes building division as part of the wider Fairmont Group.”
Fairland assumes oversight of six major land developments currently under construction, including four in South Australia and two in Queensland. These projects include:
The company has also just completed and sold out its 107-allotment ‘Crest at Mango Hill’ land development north of Brisbane. “We’re really excited to introduce Fairland, which will continue our proud tradition of completing award-winning developments to create better communities in SA and Queensland, and potentially other states in the future as well,” said Mr Pickard. “Our current portfolio of land developments under construction are progressing exceptionally well, and with several more in the pipeline, it’s certainly a busy time for Fairland and the wider Fairmont Group.”
Established in South Australia in the 1960s, the Fairmont Group is a proud family business specialising in home building and land developments. Its home building business Fairmont Homes has built more than 25,000 homes over the years, while its land development businesses RealtySA and Fairmont Group QLD – now known as Fairland – have turned thousands of vacant allotments into vibrant residential communities.