Former Swarovski HQ Gets Residential Makeover


The former Sydney headquarters of Swarovski – manufacturer of high-quality crystal jewellery and accessories – will form the centrepiece of a tasteful residential conversion called Verde.

Designed by renowned architects Environa Studio, the Rosebery development represents a perfect balance of heritage conservation and modern-day liveability. The developer, LIVstyle, specialises in adaptive re-use, boutique style residences, and will retain the landmark character of the existing building.

Verde has two street frontages, 12 Primrose Avenue and 23-25 Rosebery Avenue. Within the development will be almost 500 square metres of communal garden and parkland, with barbecue facilities and seating.

ALSO SEE: Chinese Billionaire Confirms 5-Star Hotel at Circular Quay
Spread over four buildings, Verde will provide an eclectic mix of 41 residences – 26 apartments and 15 terraces. There will be warehouse apartments featuring high ceilings and exposed brickwork, maisonettes, and New York-style terraces, many with private rooftop areas.

All have a unique floorplan and individual features.

Such is the demand for warehouse conversions in Sydney that a sales rush pre-empted the project’s official launch, and just seven of the dwellings remain. Each dwelling is a two-bedroom terrace (91-110sqm plus 40-64sqm externals) priced from $1.1 million.

All have either a private courtyard or a rooftop terrace. Some have their own private entrances off the street and access to private parking. With parking at a premium so close to the city, realtors value each space at up to $70,000.

Strata levy estimates are $950 - $1,000 per quarter.

According to Daniela Tippett of Studio D Interiors, Verde raises prevailing standards in the area with its handpicked finishes.

“Each apartment will have a warm, inviting and contemporary feel, with the oak flooring in the kitchens and living areas proving to be a particular feature,” said Ms Tippett.

“The gourmet kitchens have the latest Smeg appliances, Caesarstone benchtops and bronzed mirror splashbacks, while the bathrooms will sparkle with porcelain tiles layered in a herringbone pattern.

Sales director of Ray White Project Marketing Erskineville Peter Shield says Rosebery is one of several fringe CBD suburbs undergoing a residential regeneration.

“You can feel a vibrancy in the air which comes from expectation,” Mr Shield said.

“Rosebery is just six kilometres from the CBD and is evolving into a highly desirable suburb. Most things you want are within walking distance, including restaurants, theatres, boutiques, galleries, and shopping facilities.

“It is close to many of Sydney’s best recreational attractions, such as our sporting stadiums, top golf courses, Randwick Racecourse, and our world famous beaches, including Bondi, Bronte and Coogee. Those who buy here will appreciate the benefits even more in years to come as Sydney becomes more crowded and properties close to the CBD grow out of the financial reach of most.”

Mr Shield says Rosebery is an ideal base for workers, being near large-scale employer groups such as the airport, hospitals and Fox Studios.

“There is a direct entrance to the Eastern Distributor which provides links to the city, the Eastern Suburbs and the North Shore,” Mr Shield said.

“Green Square Railway Station is within walking distance, and Sydney Airport is just a few minutes drive away.

“Students are equally well catered for by the University of NSW, Sydney University, UTS, Sydney Tech, the National Institute of Dramatic Art and private colleges.”

Show Comments
advertise with us
The Urban Developer is Australia’s largest, most engaged and fastest growing community of property developers and urban development professionals. Connect your business with business and reach out to our partnerships team today.
Article originally posted at: