A Fresh Approach To Commercial Architecture With Wilson Architects' Hamilton Wilson


The commercial building market is once again on the rise. Developers are looking beyond the traditional commercial architecture approach that simply combines function with style to find new ways to maximise the marketability of their projects in this competitive market.

A research-led design approach puts the user at the centre of the design and explores how they will use the space, and how the space will influence how they feel and behave. For developers, this approach adds value to the bottom line. Buildings designed with the end user as the key focus, are more efficient, and more flexible over the long term. They offer that little bit extra that makes a property stand out in the market, increases its sale value, and be a better investment over time.

But how can developers apply this approach to their projects? Hamilton Wilson, Managing Director of 

Wilson Architects, reveals the top five ways commercial projects can make their developments stand out from the crowd.

  • Build in flexibility for the long term
  • QUT Executive Education Centre. Image courtesy of Wilson Architects.[/caption]

  • Embed technology throughout the project
  • Griffith Business School has an identifiable character in tune with the location to help people feel part of a community. Photography by Christopher Frederick Jones.[/caption]

  • Provide a quality environment
  • Translational Research Institute by Wilson Architects and Donovan Hill (in association) shows how consultation and quality design result in an exceptional workplace. Photography by Christopher Frederick Jones.[/caption]

  • Take landscape to the next level
  • Wilson Architects' office blends the landscape with the interior. Photo courtesy of Wilson Architects.[/caption]

    By Hamilton Wilson, Managing Director, Wilson Architects, a national architecture firm specialising in research-led design that influences human behaviour in the education, science-based research and public sectors.

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