Newtown's The Junction Presents New 'Homework' Option For Entrepreneurs


Sydney entrepreneurs have a chance to embrace ‘homework’ like never before.

Innovative developer Michael Lindsay from Manahan Property Group has created ‘Live-Work’ apartments at his eclectic new residential development called The Junction Newtown.

Prominently positioned on the corner of Gladstone and Phillip Streets, The Junction Newtown provides a selection of two-storey apartments that are specifically designed to combine living with a professional workplace.

The Junction Newtown’s cleverly-conceived ‘Live-Work’ apartments provide:
·         Dedicated ground-floor work spaces ranging from 44 to 70 square metres
·         Direct street access into the business
·         Corporate branding opportunities at the front entry
·         A clear and secure separation of work areas from the upstairs living quarters
·         Employees and clients can access the business but not the owner’s home
·         Full connectivity to the latest technology, and
·         Taxation advantages
The Australian Bureau of Statistics state that almost one million people run businesses from home in Australia. Of these, 60% have employees.

Mr Lindsay, whose family business specialises in boutique-size developments in inner-Sydney suburbs, embraced the ‘Live-Work’ concept after seeing the struggle faced by many entrepreneurs.

“There are thousands of people eager to start a business who don’t have the funds to lease commercial premises,” he explained. “This means they either abandon the dream to work for themselves or they try to look professional while working from home, often among dirty dishes and unmade beds.

“Other challenges for owners include staff, contractors and suppliers having access to their home when they are away.

“Our ‘Live-Work’ apartments allow owners to live above where they work – not simply try to work from where they live. The dedicated studio-office-gallery spaces can comfortably fit from four to seven staff members in a productive, business-like environment.”

Newtown is a ‘hot-bed’ of creativity so the ‘Live-Work’ apartments are well-suited for artists, writers, musicians, architects, photographers, film makers and fashion designers.

“We’ve designed five ‘Live-Work’ apartments in a row which will encourage interaction among the like-minded occupants and help overcome the isolation often felt when working from home,” said Mr Lindsay. “There are also lifestyle benefits for occupants, such as saving the commute to and from work, greater flexibility of working hours, and enjoying healthy eating options by being able to prepare meals from a home kitchen.”

The Junction Newtown is being marketed exclusively through Peter Shield of Ray White Erskineville, who believes the rare ‘Live-Work’ zoning will help activate the precinct.

“I’ve already had early interest from wholesalers who explained that this style of accommodation perfectly suited their needs,” Mr Shield said.

“Many wholesalers these days require little more than a small area for administration and a showroom for samples of their work or their produce. When they receive an order almost invariably it is filled overseas then transported directly to the retailer, so there is no longer much need for warehouse or factory space.”

The ‘Live-Work’ apartments at The Junction Newtown range from 90sqm to 127sqm internally, plus outdoor spaces from 9sqm to 27sqm. Prices start from $890,000, with strata levies at $950 per quarter.

As well as the ‘Live-Work’ options there are six more traditional one-bedroom and two-bedroom apartments.

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