American actress Gwyneth Paltrow has commissioned Gensler to design a new branch of London's exclusive Arts Club in West Hollywood.
The eight-story members-only club will feature a number of luxury amenities, including a spa, gym, art gallery and rooftop pool.
Paltrow is collaborating with business partner Gary Landesberg to complete the 132,000-square-foot facility, which will also include a restaurant and dining terrace, screening rooms, 15 guest rooms, and helicopter pad.
The Arts Club was originally founded in 1863 as a "haven" for those associated with the Arts, Literature or Sciences. Its current club is located on London's Hanover Square in an 18th century townhouse.
New designs showcase the dazzling 132,000-square-foot venue, which is set to replace the current Hustler Hollywood store, the retail space of porn magazine tycoon Larry Flynt.
The creative team behind the Sunset Strip property's renderings are architectural firm Gensler. The club is due to feature an open-air dining terrace, screening rooms and a Japanese/Latino restaurant on the eighth floor.
Visitors will be able to stay at the hub taking advantage of the 15 guest rooms on the sixth floor, with 220 parking space available in a subterranean garage.
The rooftop will boast breathtaking views of the city, somewhere for guests to sunbathe and to take a secluded dip in the club's swimming pool.
Paltrow is a major backer of the project, having bought the store along with developers Landesberg, Arjun Waney and Jai Waney.
The other current Arts Club branch is in London and has attracted celebrities to its doors since 1863. It has been a popular hot spot over the years with past and present clientele including Charles Dickens, Rudyard Kipling, Kim Cattrall, Beyoncé, Jessie J and Pippa Middleton.
Before it becomes a reality, proposed plans will have to be vetted at public hearings and receive feedback from city officials, and it could take 18 months to two years before approval is given.