Home Grown Property Start-Up Goes Global

Already sweeping the nation as the largest business-to-business property platform, Investorist has now made its way to the other side of the world and is on track to transform the UK property market.

Since the company launched 15 months ago by former Mirvac Marketing Manager Jon Ellis, Investorist has since listed $12 billion in real estate – a significant growth for a company so young.

The United Kingdom is home to the world’s most prestigious real estate markets, and Australian grown Investorist is about to make itself known. Despite the United Kingdom having a larger populous than Australia, the market is extremely similar in size. Australia has actually delivered 10 to 15 per cent more residential property than the UK.

“The online property platform now has 80 per cent of Victorian developers and master agents on its platform and estimates almost 50 per cent nationally. Over half of Investorist’s member companies are outside of Australia with the majority in South East Asia closely followed by China where Investorist has made significant investment into hosting, infrastructure and staff,” Investorist Founder Jon Ellis said.

“We were always planning to take Investorist global; it was more a question of when and in what market. Our members pushed us towards the UK as the first market outside of Australia to list property in,” Mr Ellis said.

Investorist has made its way to the heart of British heritage with their first listing in the United Kingdom a refurbished castle in Scotland.

The start up current has 6 offices and 26 staff currently located across Melbourne, Sydney, Brisbane, Kula Lumpur, Shanghai and now London.

With the popularity of the company growing so quickly, it isn’t hard to tell why just under 1,000 transactions were recorded by Investorist in January alone.

The current value of available stock across the network totals $7 billion, with over 13,000 units. The average price for one of the units equates to $540,234.23, with the cheapest property listed a studio apartment for $235,000. Currently the most expensive listing is a Westminster London apartment priced at 6 million GBP, which equates to approximately $12 million.

However, the United Kingdom is currently undergoing a construction boom, with the future of residential property at the hands of developers such as Greenland, Wanda, Lendlease and SP Setia – all of whom had contributed to projects across the country.

“The UK is just the start for us,” Mr Ellis said.

After arriving back in the country less than a week ago, Mr. Ellis already has big plans for the Australian grown company, with his eyes set on the United States next.

"The United States new build market is massive, they do almost 700,000 transactions per year, more than twice the number of transactions of Australia and the UK combined. We will be there this year.” Mr Ellis said.