Developer, LAS Group and real estate investment firm, Qualitas, have awarded the $85m construction
contract for the build of St Kilda Road’s premium parkside development, The Fawkner, to Icon Co.
A joint venture between LAS Group and Qualitas, the $300million project will see the former Fawkner
Business Centre converted into a collection of premium apartments that will offer the same attention to
detail and dedication to quality of a luxuriously appointed home.
The existing building, first completed in 1973, will be retained while the exterior cladding will be stripped
back to its superstructure, with the original, mid-century design principals governing the new direction.
The remaining tenants of the 6,070sqm site, purchased by Qualitas and LAS group, vacated last month,
with construction now underway and the development now 80 per cent sold.
The adaptive reuse of this building will see lofty ceilings and expansive floorplates optimised in
residences of understated grandeur. A few key apartments remain amongst the carefully designed
collection by international firm, K.P.D.O. to mirror the form and functionality of a standalone home.
With more than 60 different apartment layouts over nineteen levels, constructing to this level of
specificity required the expertise of a builder not just capable of delivering to very exacting standards
but who could also manage the sheer amount of differentiation and the amount of bespoke detailing.
LAS Group Managing Director, Les Smith said Icon Co. was the natural choice given the complexity
associated with a conversion of this scale.
