Icon Builds Secret Garden At City's Edge


Placed among East Melbourne's wide streets will be a new project by Icon offering a unique lifestyle for discerning residents.

Named George and Powlett, the 'secret garden' project offers a collection of 11 luxurious apartments designed by Powell & Glenn.

George and Powlett's first four floors consist of two and three bedroom apartments with a penthouse spanning the entire fifth floor.

“A flagship project for Icon, George and Powlett is a considered addition to the established heritage fabric of this coveted location,” Icon Development Manager Kyle Reeve said.

“We saw a unique and truly rare opportunity in East Melbourne to create a property that will set a new benchmark for residential developments of the highest quality at the top end of the market," Mr Reeve said.

“As the developer of George and Powlett, we have carefully selected our creative partners for their artistic and organic approach to design to create a property of the highest calibre."Powell & Glenn Director Ed Glen said George and Powlett was designed with a level of craftsmanship and artistry that would entice the most discerning of buyers.


“The eye is drawn outside to the natural world. When you bring those elements within, such as the timber, the marble and the architectural concrete, you create a palette of timeless beauty,” Mr Glen said.

The apartments were designed with raw timber and stone creating a natural canvas that invites residents to author a unique signature to their home.

The level of customisation available to buyers is also a rarity, with the opportunity for residents to work with the craftsmen behind each residence to create a floor plan to suit their lifestyle as well as selecting their desired finishes for their new home, making the apartments truly bespoke.

The apartments feature an interplay between light and dark colour palettes, inside and out, with large windows that allow each residence take advantage of natural sunlight.

Each residence will also feature private garden terraces designed by Myles Baldwin Design.

Articolo have also created a series of jewel-like feature lighting for George and Powlett, which was made by Australian glassblowers throw patterns and movement into each space and on to the walls.

George and Powlett is due to be completed in September 2018.

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