The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Interested in a Corporate TUD+ Membership? Access premium content, site tours, event discounts and networking opportunities
Interested in a Corporate Membership? Access exclusive member benefits today
Enquire NowEnquire
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Partner Lab
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
RetailMarisa WikramanayakeWed 13 Dec 23

No Podium, More Apartments Filed for Southbank High-Rise

Elenberg Fraser is still the architect for IMG Australia's amended plans for a Southbank residential tower in Melbourne.

After first winning planning permission in 2021 and then changing plans in 2022, IMG Australia has returned to the Victorian Department of Transport and Planning seeking more changes to its Southbank project.

The project at 300 City Road was originally envisioned as a 27-storey Pullman hotel with 380 hotel rooms and 27 carparking spaces.

It was to sit atop of a former 105-year-old heritage-listed Edwardian poultry feed warehouse designed by White and Hancock.

The City of Melbourne in September 2021 supported the Elenberg Fraser-designed plan despite the heritage advisor claiming the plans were “facadism”.

Also planned were retail spaces and hotel offices on the ground floor, a wellness centre on the fifth floor, and co-working and meeting spaces on the fourth.

All this changed in July 2022 when plans were submitted to the City of Melbourne to remove the hotel component and build a tower with 200 apartments. 

The basement for the new plans would be deeper with 113 carparking spaces and car stackers. 

Changes to the plans created a total gross floor area of 23,965sq m with 1885sq m in retail space, 13,200sq m in residential space and 1679sq m of communal areas with a 1600sq m terrace on the 26th floor. 

The communal areas in the podium and on the fifth floor were to be retained for residents.  

At the time, IMG Australia said market conditions had prompted a change from hotel to residential, as this was more financially viable post-pandemic. 

The previously approved plans for the site included a 380-room hotel run by the Pullman Hotel Group.
▲ A render of the tower of the first approved plans a 380-key hotel.

IMG Australia has now submitted an application to remove the podium entirely from the 1508sq m site. 

Instead, it proposes lowering ceiling heights and creating 70 more apartments on the same floor, and relocating an internal lift on the ninth floor, with five apartments to go to allow this.

It means a net total of 65 apartments will be added to the already approved 200 apartments while the building height would remain the same.

The first floor would still be used for commercial spaces and the second as communal space for the residents. 

There will be an increase in carparking spaces to 128 and bicycle storage spaces to 370 with the gross floor area now increasing to 26,901 square metres.

Elenberg Fraser is still listed as the architect on the amended plans. 

The plans will now be referred to the City of Melbourne for its input with the final determination to be made by Victorian planning minister Sonya Kilkenny.

ResidentialMelbourneAustraliaPlanningPlanningSector
AUTHOR
Marisa Wikramanayake
The Urban Developer
More articles by this author
ADVERTISEMENT
TOP STORIES
Exclusive

Brains, Guts and Determination: How Salvo Property Shapes Melbourne’s Skyline

Marisa Wikramanayake
5 Min
Fraser and Partners founder Callum Fraser
Exclusive

Saving Our CBDs: Architect’s Blueprint Paves Way for Office-to-Resi that Works

Leon Della Bosca
8 Min
Exclusive

Watchdog’s Court Loss Throws Spotlight on Union Balancing Act

Clare Burnett
6 Min
Time and Place's The Queensbridge Building at 90 Queens Bridge Street in Melbourne's Southbank.
Exclusive

Innovation Keeps Time & Place’s Southbank Skyscraper Rising

Marisa Wikramanayake
6 Min
Breathe Architecture founder Jeremy McLeod in front of his Featherweight Home design
Exclusive

Nightingale Founder’s Bid for Affordable Architectural Kit Homes

Leon Della Bosca
7 Min
View All >
Novus on Victoria Chatswood
Build-to-Rent

Novus Plots Second BtR Tower for Chatswood

Renee McKeown
Westmead Gene Technologies Building EDM
Life Sciences

Plans for $272m Parramatta Biomedical Facility Go Public

Clare Burnett
Exclusive

Brains, Guts and Determination: How Salvo Property Shapes Melbourne’s Skyline

Marisa Wikramanayake
Data, 3D tech and careful research are vital, but count for little without the courage to back it up, says James Maitlan…
LATEST
Novus on Victoria Chatswood
Build-to-Rent

Novus Plots Second BtR Tower for Chatswood

Renee McKeown
2 Min
Westmead Gene Technologies Building EDM
Life Sciences

Plans for $272m Parramatta Biomedical Facility Go Public

Clare Burnett
3 Min
Exclusive

Brains, Guts and Determination: How Salvo Property Shapes Melbourne’s Skyline

Marisa Wikramanayake
5 Min
PBSA DA Hindmarsh Square student accomodation tower
Student Housing

Student-Friendly Adelaide Draws 35-Storey PBSA Proposal

Renee McKeown
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/img-australia-victorian-department-transport-planning-amendments-plans-southbank-melbourne