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Inside Lego's Super Cool Fluro Yellow Danish HQ

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Fast Facts

  • Total area: 52,000 square meters, 4,500 sqm of laboratories
  • Architect: C.F. Møller
  • Consultative engineer: Niras
  • Builder: KIRKBI A/S
  • Opening: 2019


Workplace and fun place. Collaborative space and play space. Those are some of the features integrated in the new LEGO building complex serving as global gathering point in the LEGO Headquarters. A clear and innovative expression of what LEGO play is all about. That is one way to describe the distinct new office building, which the LEGO Group plans to build in Billund, Denmark. Construction is based on LEGO values and innovative culture, both to act as a workplace and playground for employees. It brings together bright, flexible offices around a spectacular atrium with familiar LEGO elements and colours, while the ground floor provides a coherent LEGO People House with space for social and physical activities bordered by a new public park.


The new campus will be located a few streets away from the soon-to-open Lego visitor centre by BIG, in the home town of the Danish toy brand.
More than 4,000 LEGO employees work in Denmark, spanning product development, marketing, manufacturing, engineering, quality and various other functions. In recent years, the number of employees in Billund has grown significantly – in 2015 alone by more than 250.

From the collaborative workspace inside and to the public park that surrounds it; from the welcoming and informal feeling in People House to the grand and colourful space in the atrium; from architectural features modelled over known brand elements to an interior with bright colors and open space, the building will have a distinct LEGO feel.“We want a distinct office building that clearly conveys the LEGO values, and which truly expresses the creative, innovative culture of our company.  I am very excited that we can now present our vision for this new building, both to our employees and to the community,” says Claus Flyger Pejstrup, Senior Vice President at the LEGO Group, and responsible for the LEGO Group Headquarters in Denmark.


Yellow will be used throughout the campus on stairs, walls and other features, echoing the colour used by the toy company for its minifigures. CF Møller was faced with the design of a new office complex behind a global hub for the LEGO Group. 52,000 m² building and a large, public park a framework for jobs, new communities, flexible work arrangements and sustainability.

In 2019, when the centre opens, it will feature approximately 4,500 sqm of laboratories, research facilities, collaborative spaces, and areas open to the public – such as school classes, universities and external partners and suppliers.

Activity in and outside working hours

The extensive new building will house a large portion of LEGO's Danish-based employees, while at the same time will have space for a wide range of community facilities and to receive guests from outside, not least LEGO employees worldwide.

"The new complex will be the place where disciplines meet, where experience is exchanged, where new ideas are born, and where inspiration encouraged.Along with its embracing landscape prisoners project feeling, sensation and function of the classic campus," said Klaus Toustrup, partner and managing director of CF Møller.

A place for collaboration and games

A key part of the new building will be LEGO People House, an area that includes shared facilities for a variety of activities in an informal and inspiring atmosphere. Therefore LEGO People House designed from a systematic involvement of the LEGO Group's own employees. The process has CF Møller been coordinator for, and involvement was an important parameter in the construction of the new office complex, explains Klaus Toustrup:

"In close collaboration with LEGO and employees, we have ensured that the project radiates openness, quality and sustainability - all key LEGO values," he said.

"LEGO's vision is to invent tomorrow's game, and we have emphasised in the architecture as a place for collaboration and games for both employees and the public".

CF Møller is an architect and landscape architect for the new building for the LEGO Group in Billund, while Niras is a consulting engineer. The building integrates itself in the Master Plan for the Municipality of Billund and puts, in addition to focusing on new and flexible working practices also focus on low energy consumption, green communities and optimum daylight conditions.

New main office building in Billund:

The building will have an architectural shape to provide optimal daylight conditions for the total office space. Furthermore, the building is constructed to ensure low energy consumption and to enrich the structure with internal yet outdoor green courtyard areas. The new office building integrates with the master plan for Billund Municipality.

Offices:

While the LEGO Group has been well represented around the world through local sales offices for several years, in 2013 the LEGO Group reinforced its commitment of globalizing the company by announcing its intention to grow and establish a number of main offices. Currently, the LEGO Group has five main offices around the world:

  • Billund, Denmark (Headquarter)
  • Enfield, Connecticut, USA
  • London, UK
  • Shanghai, China
  • Singapore

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Article originally posted at: https://theurbandeveloper.com/articles/inside-lego-super-cool-fluro-yellow-danish-hq