NY Real Estate Giant on Creating Communities of Opportunity


Affordable housing giant Jonathan Rose Companies is one of New York’s largest and most well-known property developers.

Founder Jonathan Rose is inextricably linked with New York property and real estate—the scion of New York’s Rose Associates empire, Rose founded his own firm specialising in sustainable development in 1989.

The New York real estate firm has developed close to $3 billion of projects in the United States, and manages more than $1.5 billion in property, with a focus on affordable and environmentally-conscious projects.

Core to the firm’s projects is its development mission, “communities of opportunity”—creating and redeveloping green, walkable, mixed-income communities in transit-rich locations.

The firm’s latest, the 709-unit Sendero Verde in East Harlem, will be the largest affordable passive house development in the U.S. upon its 2021 completion.

Jonathan Rose Companies’ managing director of acquisitions, Nathan D. Taft, will be joining The Urban Developer’s Affordable and Social Housing vSummit this coming Thursday 8 October.

Related: Affordable Housing Pitched as Core Investment Strategy

▲The first phase of the under-construction Sendero Verde comprises 360 units of permanently affordable housing.
▲The first phase of the under-construction Sendero Verde comprises 360 units of permanently affordable housing.

In conversation with The Urban Developer editorial director Ana Narvaez, Taft will take us through the firm’s affordable housing preservation model, its new, redevelopment and build-to-rent projects, and the non-negotiables of creating successful and environmentally-conscious mixed-income projects.

Taft oversees the Jonathan Rose Companies acquisitions team in sourcing, financing and has closed nearly US$1 billion of assets.

Join The Urban Developer this coming Thursday as we discuss the integral role social and affordable housing plays in shaping a well-functioning built environment.

More information on the Affordable and Social Housing vSummit is available here.

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