Keith Johnson is the managing director of
Johnson Property Group. Johnson Property Group utilises its knowledge and expertise to create exceptional developments in picturesque locations. Each project is unique and contributes to a diverse portfolio of residential holdings throughout New South Wales. Keith Johnson gives us some insight into his strategy, background and plans for the future.
Q. Johnson Property Group is one of the largest private developers of residential land in New South Wales with approximately 7000 government approved land lots across its various development projects. What is the key factor to its success?
It is important to be persistent and have a strategy and never waiver on your long term vision. I also pride myself on surrounding myself with the best people in the business whether that be employees, contractors or consultants.
Q. In your view, what is the most important factor when developing a master planned community?
Quality. We pride ourselves on the quality of our communities and make sure that there is also a variety of lot sizes and housing, activated retail and a wide range of community facilities and amenities from sporting fields to children’s playgrounds. Our masterplanned communities are distinguished by their premium streetscape and landscaping with all of our projects featuring wide tree-lined streets with plenty of parks and green open space. We take great pride in ensuring a true sense of community is established and incorporate facilities which even the broader community can use and benefit from. We’re building a new car park, landscaped areas with sheltered picnic areas along with upgrading Punt Road at our Vermont Estate in Pitt Town for instance providing easier and safer access to the Hawkesbury River while at Trinity Point in Lake Macquarie, we will upgrade the sea baths which the entire community will enjoy.
We also research and understand who our market is, assess the demand in the area and make sure that there is easy access to infrastructure and transport.
Q. What key factors do you consider when acquiring a particular parcel of land for a development?
We always research what infrastructure and services are available and what employment opportunities are available to the community. Ideally, we’re also attracted to the natural attributes, views and typography that a site affords. Many of our land estates have water frontages/views with both Vermont located on the Hawkesbury River, while our masterplanned marina development, Trinity Point boasts a prime waterfront location on stunning Lake Macquarie.
Aerial impression of Trinity Point, Lake Macquarie, New South Wales.