A new homage to the magic of childhood and modern architecture is set to open later this month in Billund Denmark, the ancestral home of the Lego Group.
Designed by “starchitect” Bjarke Ingles (BIG), the project will be the capstone of the Lego architectural empire, which includes seven amusement parks and 125 retail stores around the globe. The Danish firm first revealed their plans for the “Lego House” in 2013.
The Lego House’s pixelated silhouette is inspired by the company’s iconic plastic brick – 21 white interlocking blocks make up the building’s form.
“For me, the Lego brick embodies the notion of systematic creativity – that the rigour and rationality of the Lego brick allows children of all ages infinite possibilities to create their own worlds and to inhabit them through play.” Ingels said.
Lego's 50-foot “Tree of Creativity” composed of 6.3 million individual Lego bricks.
The enormous museum will dominate Billund’s central district and will feature paid and free attractions, hosting up to 2500 guests each day.
The 21 Lego brick-proportioned modules are split into four distinct sectors – red, blue, green and yellow – intended to recreate the building-blocks of childhood development.
The Lego House’s basement will lay the foundations of the company’s history from its beginnings as a fledgling wooden toymaker in the 1930s to a modern-day pop culture powerhouse.
On the ground level, a Lego store, restaurants, conference facilities and over 2000sq m of public space will welcome visitors. Outside of the building, a further 7,600sq m of public space will be used for exhibitions.
Atop the Lego House is a to-scale version of a classic two-by-four LEGO brick, housing the masterpiece gallery of famous Lego sculptures from around the world, both professional and fan-made.
Guests will have unfettered access to the “keystone” of the project, the rooftop brick which offers 360-degree views of Billund and a cascading panorama of the pixel-style terraces and rooftop gardens below. A unique skylight design offers a porthole view from the roof to the interior of the building.
The Lego House will be a key feature of the Lego Architecture series, which includes the Guggenheim Museum in New York, originally designed by Frank Lloyd Wright.
The Lego House will open to the public 28 September, although if you cannot make it to Denmark Lego has released a 774-piece replica architecture kit to coincide with its opening.