Lend Lease Gets Brand Update


Global property giant Lend Lease has unveiled a new look and brand presence this week, described as a design for the future.

It will progressively move from the 20-year old blue canopy logo into a new era with a mark known as the "fold", which features a changed hero colour to green. The company name has also been modified to join Lend Lease into a single word: lendlease.

Lendlease Group CEO and Managing Director Steve McCann said the innovative new look was part of an overall brand update to launch its "next chapter of success".

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"We have emerged out of our five year strategy to hold a strong market position and believe we have re-established the leadership position of this great organisation. As a result, the time is right to evolve our brand.

"The new look is reflective of our exciting future as a contemporary, diverse and international business," he said.

Mr McCann said a thorough process was undertaken to come up with a design to match the company's iconic status.

"The culmination of this work is a design for our future, providing a unique identity that stretches from consumer to business, enterprise to government partnerships and local to international markets.""Lendlease is increasingly known for creating some of the best places around the world. Our new fluid and flexible logo puts us in an ideal position to fully maximise the benefits of our remarkable pipeline of projects," he said.

The original blue canopy logo was launched by Lendlease in 1995, when it had won a contract to expand the Sydney Airport in time for the 2000 Sydney Olympic Games.

"So after 20 years, we bid a fond farewell to the blue umbrella and welcome the "fold". We are looking forward to a bright future, and now our brand has a modern design that's ready to take us there," Mr McCann said.

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