Listing Technology Gives Agents Competitive Edge

The Covid-19 pandemic has meant many Australians are not looking to make significant life changes.

Selling or buying property is being left for a stronger economy, resulting in a reduced number of properties available in market.

Property listings have plummeted as buyers and sellers desert the market in the wake of the coronavirus despite house prices showing a modest slowdown in April.

While economists expect a decline in house prices, it has also affected demand, ultimately having a negative impact on real estate agents.

In NSW, real estate agents are seeing the return of on-site auctions from this coming weekend, while agents in other states are using smart solutions to reduce the impact of social distancing, such as pre recorded virtual house tours or auctions via video call.

New trends are now emerging from the forced shift towards digital processes and many are asking how can we use technology to keep up social distancing and remain safe while maintaining business as usual and enhancing productivity and efficiency?

One solution helping real estate agents to get business across the line is InfoTrack’s rescue package for real estate agents.

Launched on 6 May, the rescue package comprises four digital tools to help users list quickly and sell effectively keeping property sales moving forward and maintaining business as usual during the pandemic.

What's included in the rescue package?

• Complimentary, unlimited usage of Securexchange: A website to securely exchange confidential information like trust account and bank details, and other important documents between relevant parties.

• Complimentary, unlimited usage of SignIT: a quick and simple solution allowing you to get contracts and listing documents signed electronically. SignIT allows you to upload any document and send it to relevant parties via a secure email link. Parties can then review and sign the document online from any location.

• Unlimited access to the Open for Business marketing toolkit. Download badges for your email signature and social media profiles and posts to let your customers know you are ready to sell property digitally. Letting your networks know you can still conduct business as usual, during this unusual time, is an easy way to position you and your agency in a favourable light against competitors.

• Search digital property titles at cost price. InfoTrack has a national property search functionality that offers a complete range of land property searches.

The rescue package has been designed specifically with real estate agents in mind, to assist with listing properties quickly and selling effectively while reducing the need for face to face meetings.

Harcourts Dapto principal Michael Garside said Securexchange has helped their agency since before Covid-19.

“We have been using Securexchange for about 6 months and have found the service to be excellent,” Garside said.

“No more worries of getting bank details correct and it has also made the process easy whether we are sharing our bank details or obtaining clients details.

“The setup is easy and customer service brilliant.”

LJ Hooker Cleveland agent Nyree Ewings agrees noting that Securexchange allows clients to go to one place for all confidential and sensitive information.

“I don’t need to be concerned about emails and waiting to hear if they got the information.

“It’s easy to share bank account details and documents – including contracts of sale.

“I know we are all protected in Securexchange, and that means one less thing for my clients and I to worry about.”

The transition to digital processes and not needing to worry about the security of private information and documentation will help an agency to remain efficient and productive while in person meetings are limited.

Smart technologies can also assist businesses looking to gain an edge on competitors as the property market begins to improve.

In the interim, use solutions that help clients as much as possible to achieve their selling or purchase goals.

The package is available now to all current and new InfoTrack real estate clients until 30 June, 2020.

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