American hotel giant, Marriott, will re-launch its Le Meridien brand in Australia on the site of Melbourne’s former Palace Theatre.
Marriott International has continued its Australian expansion, partnering with developer and owner Jinshan Investment Group. The American hotel giant has signed an agreement to expand the worldwide Le Meridien hotel brand to Melbourne’s cultural centre.
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The 12-storey Le Méridien Melbourne is set to be developed out of an existing low-rise building – maintaining the art-deco façade of the 1912 venue – and will feature 235 rooms, a 90-seat all day dining restaurant, a 210sq m function space with three breakout rooms, a heated swimming pool and large fitness centre.
The hotel will also reportedly provide hybrid social spaces, which will serve coffee and café-style service during the day and transform into a cocktail bar scene at night.
Marriott International senior director of development Richard Crawford said the delivery of Le Méridien Melbourne was coming at the perfect time.
“Alongside Melbourne’s growing demand from domestic travellers, new international direct routes from the United States, Asia-Pacific and South America are driving continued growth in international visitation.”
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Upon opening, Le Méridien Melbourne will join Marriott International’s growing portfolio in the Pacific, with 27 hotels in operation, including Le Méridien Isle of Pines and Le Méridien Nouméa. Marriott International also operates two Le Méridien hotels in the South Pacific; Le Méridien Bora Bora and Le Méridien Tahiti.
The new opening comes as part of Marriott International’s commitment to open 50 hotels in Australia, New Zealand and the Pacific by the end of 2021.
“Melbourne is known as one of Australia’s most European-style cities, especially with its art, culture and food attractions,” Marriott International area vice president Sean Hunt said.
“Le Méridien Melbourne will play a significant role in catering to cosmopolitan and forward-looking travellers to the city.”
Meanwhile Sydney-based Veriu hotel chain has continued its expansion with the acquisition of 13 hotels from the Punthill Apartment Hotel Group.
Le Méridien Melbourne is set to open in 2020.