Building designers can get their inspiration from many forms, but in the case of the latest design from Elenberg Fraser, they say it’s from the music video Ghost by pop icon Beyoncé Knowles.
The design unveiled of the Premier Tower for the Fragrance Group features numerous twists and bulges but seems to stop short of having any formal links with Beyoncé and her famous curves.
The architecture firm had to respond to climate, wind and various limitations of the site.
Singapore-listed Fragrance Group lists its core businesses as focusing on real estate, investment and hospitality, and ‘providing quality residential properties at affordable prices.’
The tower was given planning approval after its
original height was heavily reduced from 294m to 226m.
As twists and curves are becoming more common on buildings around the world, what do you think of Beyoncé-inspired shapes? Have we well and truly left conventional structure design behind for good or is this just a fad?
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Building images copyright Pointilism and sourced from