Melbourne Gets Beyoncé Inspired Curves

Building designers can get their inspiration from many forms, but in the case of the latest design from Elenberg Fraser, they say it’s from the music video Ghost by pop icon Beyoncé Knowles.

The design unveiled of the Premier Tower for the Fragrance Group features numerous twists and bulges but seems to stop short of having any formal links with Beyoncé and her famous curves.

The architecture firm had to respond to climate, wind and various limitations of the site.

Singapore-listed Fragrance Group lists its core businesses as focusing on real estate, investment and hospitality, and ‘providing quality residential properties at affordable prices.’

134 Spencer Street will be a 68-storey mixed-use tower with retail space as well as hotel rooms and apartments and is located at the west end of Melbourne’s CBD.

The tower was given planning approval after its

original height was heavily reduced from 294m to 226m.

As twists and curves are becoming more common on buildings around the world, what do you think of Beyoncé-inspired shapes? Have we well and truly left conventional structure design behind for good or is this just a fad?

Related Reading: Fragrance Group Push For 90-Storey Tower To Replace Savoy Tavern

Building images copyright Pointilism and sourced from

Elenberg Fraser.